Liu Zijun: Analyzing the network marketing strategy of Millet mobile phone

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Nearly half a month in the mobile phone industry is undoubtedly the hottest topic is high with low-cost millet mobile phones, millet to mainstream high-end configuration sold 1999 Yuan really let a lot of people to hold live, so explosive prices immediately triggered a lot of media tracking reports. and through consistent network marketing, you can say that millet mobile phone does not need to put a penny ads, has reached an alarming effect, this is to do business E-commerce product promotion is worth the reference and learning experience. Next Liu Zijun with everybody to discuss the network marketing of millet.

The beginning of the prologue

In August 16, lei in the Millet mobile phone product launch of the campaign opened the prologue. After the millet mobile phone high matching and performance of the narrative, and burst out ultra-low prices immediately aroused the interest of major media, but also attracted a lot of consumer concern, I was one of them.

Through Baidu Index we see Millet mobile phone attention on August 16 from the beginning of the thousands of rose to more than 200,000, on August 17 through the major media on its report, Baidu Index of concern has risen to 360,000. So good network marketing the most important prerequisite is to have good products and price. If you are interested in internet marketing, please login to Liu Zijun blog to Exchange.

10,000 production of hunger marketing

Some time ago, there are media the details of the purchase of Millet mobile phone hardware, found that the first batch of millet cell phone capacity of only 10,000 units, the news does let a lot of coveted rice noodle nerves immediately tense up, so excellent mobile phones incredibly the first batch of output only 10,000? The news, in addition to straining the nerves of consumers, has also prompted a lot of speculation in the media Some say that millet strength, some said Millet hunger marketing, and so on, millet official rumor denied the authenticity of these messages, I also believe that millet is not to do hunger marketing, but these 10,000 marketing results, directly triggered a more extensive discussion on the network.

It is necessary for internet marketing to cause extensive discussion, many friends said that promotion to prepare a lot of promotional copy content and information, in fact, as long as you find a few discussion value of the argument combined with their own products, let the user comments to help you produce content and information caused by extensive discussion, so that your promotion will be more effective.

Public testing engineering machine, rich network of sound

Engineering machine in the industry is the test machine, is not allowed to sell, but this time the millet exception Sales engineering machine, the effect is equivalent to online game test or free trial. This mode of public testing and authoritative media evaluation is not the same, because everyone uses different habits, attention to the function is not the same, such tests can be more rapid and more widely known product advantages and disadvantages, but also to obtain more comprehensive evaluation and information. Enrich the network on the Millet mobile phone voice, so that people better understand this product more deeply.

Now a lot of industry products have joined the ranks of free trial, so that users after a trial to write a sense of use, but I prefer to buy our products customers to write this post with a sense, because they are the real demand for products. Though we can't be like millet, let consumers consciously write with a sense of post, but we can let customers write a post after using a sense, and then we give some gifts back to them, or let customer return to visit the use of customers, and then record every lack and praise, access to a wealth of user experience information, Published online as a promotional material, these are much more persuasive than the promotional articles that have come out of thin air.

Online pre-order, digital charm

September 5 The Millet official website begins the first round of pre-order at 1:00 the same day I returned to the company in the customer is already 4:30, I opened the computer began to join the book purchase ranks, happy that I booked a successful, sad urge is that I ranked in the first 130,000 more than the position, it is conceivable that the attraction of millet is serious. Half a day time 130,000 people book what concept, according to each cell phone 1999 yuan Price, equal to half a day to have more than 200 million sales, regardless of authenticity and moisture, this figure is enough to hold live a lot of viewers.

Number is a very easy to attract people, the number of buyers online has been equivalent to the fiery degree of the product, equivalent to the customer's approval degree. The number of bookings on the Millet website allows subscribers to cherish the opportunity and inspire more potential buyers. So in the product map and advertising to write sales or comments on the number, can cause consumers to the product's attention, and thus arouse the desire to buy.

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