Liu's 30-year entrepreneurial path: business is like an island survival game

"There are many examples in the real world, from the canoe down, down is down, and then turn over very difficult." ”

"There are not many entrepreneurs that came to us in those days ..."

Liu in a forum met Lu, two people relative, issued so sigh with regret. In the middle of the 80 's, Liu began to attend some of the forum activities, to http://www.aliyun.com/zixun/aggregation/16333.html ">90 era, he noticed that people around the participants quietly changed." By now, the change is getting bigger and larger, "the original meeting with us less and fewer friends," he said: "Some do not, some died, some closed down, some were caught." ”

The 60-Year-old Liu, born in 1951, is Lshon. It has been 30 years since 1982, when the business started. The self-made legend gives way to the halo of China's richest man. In the 2010 Hurun Rich List, Liu to 25 billion of the net worth ranked first.

Make hope bigger

Before making a Hope card feed, Liu is hatching quail eggs, before selling quail eggs, he is the people's teacher.

After work, Liu and three other brothers raised quails on their balconies and sold quail eggs. At that time they did not think four years later will be enough to laugh at the world's Quail king.

By 1986, they made pig feed, they opened a quail egg wholesale retail store in Chengdu Bluestone Bridge, and later opened a bigger shop in Dongfeng farmers ' market.

In the Bluestone Bridge, Liu's mother in the shop, their brothers and four people went out to run sales. Later, when the mother died, Liu they know that the brothers rich after the money to the mother of all the old people donated to the Bluestone Bridge folks.

The shop at Dongfeng Farmers ' Market is the beginning of their budding. At that time, there were hundreds of thousands of quail eggs in the store every day. Farms are also the Liu birthplace of Sichuan Xinjin County One-third of the farmers in the breeding quail. Their own farms produce 150,000 quails a year, while Quails reached 10 million at the peak of the county.

When the bottleneck of quail culture came, Liu's four brothers resolutely gave up the industry, turned to the later let them successful feed industry.

"Hope" is the name of the farm, after the transfer of feed, they again named their own investment in research and development of pig feed.

1987, the Research and development plant invested 8 million yuan. They slaughtered all 100,000 quails from the farm and entered a whole new field.

Two years later, Hope brand feed to market. Three months later, sales overtook the domestic feed overlord----Zhengda.

The price war is explosive, two hand-to-hand combat. is a big price reduction, hope to immediately counterattack, and then drop. You come to me after the competition, Zhengda fail Chengdu, the river-Lake pattern changed accordingly. The leader's position is closer to hope.

After the separation began to take their own road

1992, hope the group was established. The four brothers took a different direction. Liu and Yongxing are responsible for setting up branch offices everywhere. They divided the group's shares into four, each accounting for 25%.

Over the years, Liu, as a representative of outstanding entrepreneurs, has been active in a forum. He met entrepreneurs from all over the country. A network of people has laid the groundwork for this.

1993, Liu elected CPPCC member. In October, he was elected Vice president of the Federation.

That same year, he issued a proposal at a meeting of the CPPCC to establish a bank to be invested by private entrepreneurs.

In this period of time, Liu for the group to establish branch business also did not fall down. By the end of 1994, he and two elder brother Yongxing established altogether 27 branches in the country.

1995, the separation came again. The brothers were separated from the group to form their own companies. Liu Yongyan founded the mainland Hope company. Yongxing, who founded the Oriental Hope Company, ranked seventh in the 2010 Hurun Rich list with 35 billion. Liu Yongmie founded Huaxi Hope Company. Liu established South Hope company.

In the same year, Liu's motion was approved and Minsheng Bank was established. 1999, Liu with 186 million of the funds to buy Minsheng bank shares, become the largest shareholder. In the early 1982 years, they wanted to borrow 1000 yuan from a bank but were rejected.