Liuyu contains: Analysis of the key points of network crisis PR

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Many people have said that enterprises encounter crisis management, but in the face of crisis, or inevitably want to "cover up" crisis, enterprises and entrepreneurs often show a disregard, can "cover", without apology, explanation and compensation. Liuyu with the discovery of the network crisis in recent years, the traditional "cover" crisis approach, in the network era has been stretched. With the popularization of the network, the business environment will be more difficult, more prone to flaws, consumer demand will be higher.

Anticipatory, real-time monitoring

Most of the crises are harbingers. Enterprises often wait until the crisis can not be cleaned up to intervene, but often the tide, there is a high speed of information dissemination of the Internet is difficult to turn the tide, then how to avoid the crisis? Liuyu contains a brief analysis: to monitor the internet's corporate dynamic, consumer feedback. Don't wait for negative information. Because netizens have "rather believe that it has, not to believe that its not" attitude, do not let everyone on your corporate brand is wary oh.

Sincere communication and understanding of public opinion

When the cyber crisis arises, we must always deal with the crisis with sincerity and acceptance. Listen to the views of netizens, accept media criticism, and follow the principle of enterprise sincerity and friendliness after comprehensive consideration. When the crisis appears, do not panic, Liuyu included here to remind us that we need to set up a crisis public relations team, and the external publicity caliber of the same, so as not to the media and the public. In dealing with the crisis must have a ritual, to maintain a good attitude, but also without losing the image, at the same time to take decisive and correct treatment measures, timely and crisis consumers to communicate well. Even if the responsibility is not in the enterprise, should leave room, lest cause consumer misunderstanding, to embody the generosity of enterprises.

Be willing to accept and perfect yourself

The emergence of the network crisis if the enterprise can handle the right, often this business crisis will become our life. After the enterprise crisis treatment, we can occasion do a good job in the aftermath, such as the restoration of consumer, social, government trust in enterprises. By the early social concern of the higher crisis opportunities, our enterprises can increase in the local mainstream media brand image and corporate image of the publicity, so that more people know and understand that the enterprise is a very strong, very socially responsible enterprises. Let them further feel the enterprise's seriousness, responsibility and concern for consumers, thus forming a good word-of-mouth effect of continuity. China-Yee promotion Liuyu including to remind the broad masses of business friends such publicity not only can have caused the impact of the idea of reversing, at the same time this public relations report on the reversal of media direction and dilution earlier adverse reports played a very good role, more can reflect the old business Public relations department.

Enterprise for network public opinion also need to pay more attention to have more open, transparent and quick reaction consciousness, can avoid harm, must not be lucky. Network Crisis PR is a measure of our comprehensive strength of public relations standards, but also small and medium-sized enterprises based on the basis of development. Liuyu contains a word: Crisis like fire, but the focus of the fire is not only in the fire itself, but also need to pay attention to fire before, fire and fire after the whole process.

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