Liuyu contains: Some methods and characteristics of drug website promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As the saying goes, "people eat grains, there is no disease" medicine for our life has a very important role in dependence. At any time of the development of the Internet marketing era, drug marketing has become a hot spot, especially in the last few years people like to shop online, springing up drug sites are also appearing on the internet, today Liuyu with you talk about the drug site to promote some of the methods and characteristics.

I. Structure of the website

Drug site is the best marketing site, while the visual effect must not be too messy, to give people the feeling of health and safety. In addition to the main products of the picture, the other color is best to feel comfortable atmosphere. This can be the first time to shorten the distance between consumers, do not fancy, messy. Convenient for visitors to click and interact. Not only to display products, but also to have a wealth of health information and knowledge, but also the best professional online solutions, so that consumers rely on. The website should have its own forum, this kind of interactivity is better, the network biggest characteristic is the interaction. Businesses and buyers, buyers and buyers, businesses and businesses can publish information here, display products, make comments. The contact method is simple and practical. If the intention to cooperate with enterprises will be directly linked to enterprises, so contact details, the best is eye-catching and good to remember. To enable customers to understand the product details at the first time.

Ii. Selection of articles

Soft marketing has now become the most important piece of network marketing, usually on the drug website articles just hype how the product works, the price of justice. There are a lot of drugs on the website of the article exaggerated air flotation, do not talk about their medicine after eating no recurrence, a course of disease disappeared immediately, should not exaggerate its words. This makes it easy for consumers who click in to get bored. Businesses should look at their patients from a different perspective, understand their psychology, what they need more, what they want to know, from their needs, so as to impress them, also make them willing to understand their products more deeply, and become consumer customers. After the introduction of the basic characteristics of drugs and pharmacology, it should be from the patient's point of view, their psychological, they want to say, and then explain and solve, so more effective publicity products. Usually patients need to care more, you need to understand his discomfort, rather than blindly listening to you sell things.

Iii. Product Display

Many years ago, the great advertisers warned us: "Do not sell steak, to sell the sound of AIDS." "The superficial meaning of this sentence is easy to understand, but it is a bit difficult to apply in practice." Many drug sites open the home page is a pile of product pictures, it is not difficult to make people feel dry and tasteless. In fact, there are two hits the main product picture on it, others can be placed inside the page, home can try to match the product performance mechanism related to the fun pictures more interesting, more attractive eyeball, there is a very famous site of constipation products, the home page in the product display is a lot of interesting cartoon image, with a humorous narration. For example, cartoon characters in the bathroom is very painful appearance, and then labeled, "The great pain of life so much" and so on. A series of pictures tell the severity of the patient's illness. At the same time do not know that the function of their products to show you very well. This is very creative.

Iv. Planning of activities

Activities here can be online or offline, such as online sales can give some gifts, or buy a few gifts. or seek out patients for free treatment. This is a very flattering way to consumers. And it worked. Simple and affordable. At the same time can also go to the major forum portal to send some ads and posts, it is best to connect on behalf. This will increase the popularity, but also more interactive. If you can also with a number of websites, businesses to do publicity, do activities, will achieve a win. For example, there used to be an elderly drug on the internet with an electronic business together to do an activity. Usually the elderly take medicine, memory is bad, time is not to be allowed, and this electronic business has an electronic watch, can be a few times a day to remind the time, and the elderly eyes, hearing is not good, this product is the voice flashing lights. So many elderly patients bought this watch. and the watch merchant in the net buys top 200, put forward "care parents health" activity. The drug was presented to customers who were willing to receive the medicine. The two sides win each other, this method lets the consumer also very good, happy. Both the economic and social effects are good.

The above is the drug website promotion Some methods, Liuyu contains a sentence to say, the medicine is to heal the lives, it differs from other products. So as a business, as a businessman in the promotion of drugs should be in the spirit of a conscience, the heart of the emphasis on medical ethics to do. No matter how the promotion is true, sincere. Hope these methods are helpful to the friends who make the drug website promotion.