Liuyu include: Pharmaceutical Industry Network Promotion details

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Medicine is about human health and life. Traditional pharmacies continue to discount sales, network drugs are also in full swing. Online drug sales are mostly over-the-counter OTC drugs, and there are many health care products. Liuyu included in 08 for six months of drug promotion, personal opinion, do network drug marketing, should be from the patient's point of view, with the patient's feelings and experience to show the products you promote. Advertising should not exaggerate its efficacy and function. Especially in the network to pay more attention, because the network is free speech media, each person is the owner. Every detail is not what you can dominate, the network is not like television and radio, can be arranged in advance of our lines to tell the perfect. The network is more concerned with public opinion and equality of interaction.

Really can enhance the brand influence of drugs, but also to see the reputation of the network brand. The good and bad of a brand directly affects the sales of the product. Now many consumers are more like in the network compared to businesses, to find good word-of-mouth merchants to buy. A good reputation for a network of drugs is definitely better than an advertisement to do beautiful drugs to sell a lot. Because this is the most rational choice of modern consumers!

The most exquisite drug publicity is the authenticity of your statement, rather than exaggerating its efficacy. Now consumers are more rational, unlike in the past, as long as the ads invited celebrities, coupled with good ideas, will be recognized by the common people, but also bring considerable income. Times have changed, and in the tech community, people are better at choosing the most democratic and free media to focus on the events and products he is in. Internet media has stepped deeper into the hearts of the common people.

Drugs are different from FMCG, food, because drugs are therapeutic, health products, in the process of use, people go because of it and become healthy, eliminate pain. Of course, everyone's physique, physical condition will determine the use of this drug in the process of absorption and recovery, then this will refer to the effect of treatment. The effect of good and bad directly in the hearts of consumers implanted two message, false and true. Liuyu include to give you an example: My mother has a cold to eat white and black cold medicine is not good, eat a sense of Kang on it. My mother said, after we don't buy white and black cold medicine, not so, or I bought is a fake. My father appendicitis surgery half month wound is not good, my father said again, this doctor's skill is not good, later does not seek him to see a doctor. Someone else can be good in a week, I am so slow ah. We look at this appendicitis wound healing, the recovery of colds and so on these things can you really say that people white and black is counterfeit? Isn't that good? is the doctor's skill not good? Of course, patients love complaining, to say that others are wrong, he will not consider himself to eat cold medicine whether to go out to catch a cold, whether the evening did not cover the quilt? After the operation whether eat spicy spicy food, whether eat unfavorable wound healing food, they will not consider, just know complain, find others reason.

So for these rational reasons how we tell consumers, not to let everyone dislike, not let everyone think we are looking for excuses for their own excuses, but also let everyone think we are their intimate health care doctor, then your drug marketing value to do in place. Drug marketing needs a process, from know, to understand, to believe, to buy a group of activities, but also a group of continuous and gradual tracking process, then there will be a good sales. Liuyu contains a reminder that drug marketing needs good planning will go farther, more solid, believe that Yu-containing, drug marketing will be a tai chi culture.

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