Liuyu include: Event marketing "seek work" will win

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Nowadays, enterprises pay more and more attention to network marketing, and event marketing is the marketing product of this network era, with the success of Wang Lao Ji and Lenovo in event marketing, each big Enterprise also invests heavily in event marketing. As a network planner, network event Marketing has always been our focus of marketing trends. It can be said that the use of it will become a marketing communication of a sword, for the promotion of enterprises and individuals have an inestimable role. Today Liuyu with everyone to discuss how to make this sword to achieve greater and better results.

The Art of War is a classic piece of strategy rather than martial arts, one of which is to work harder and more. As a network planner "to work" let Yu can not help but associate to the event marketing, event marketing for the Enterprise is a PR communication and marketing planning means, but also a sword of enterprise marketing.

To work for the Yue: No War and bend the soldiers, good people also. The soldiers cut off the conspiracy.

That is to say, it is the most skillful to surrender all enemies without fighting. and event Marketing This sword is also so, do not stab the enemy but can defeat the enemy. We are planning event marketing for the enterprise at the same time to achieve beneficial netizens, do not deviate from the network, no malicious attack, but still play its event marketing to the enterprise's significant marketing role is the successful event marketing. Just like Sun Tzu in the Art of war. Event Marketing is to the above military action as a guideline, using strategy to thwart the enemy's strategic intentions and war behavior. And we are to the event marketing strategy to achieve for customers to enhance the brand, efficiency of marketing purposes.

So the public topic in event marketing is to play the role of the sword booster. The choice of public topic is particularly important for enterprise event marketing. First, the public topic should be combined with the enterprise, for example, "Eat down Pizza Hut" can become a classic event marketing case the biggest advantage lies in the creative and business information is cleverly merged. Second, to reasonable occasion, such as "Drink down the king old Ji" This is the help of Wang Old Kat production Enterprises add more Bao group to Wenchuan disaster area donated 100 million of news hotspots, aroused netizens feelings this advantage, won the netizens sought after. Third, cater to the network culture, "Xiao Yue Yue" event in the end of the forum is well integrated into the network culture, short text, the network of popular words appear hundreds, from the beginning of the first paragraph "818" The three words this means that the copy creator is destined to be a pot of extraordinary dishes, even if the contents of a mess, Put in the first paragraph of "818" will often bubble in the forum of senior netizens "villagers see the fellow" intimacy, because it is a network-specific "language", which belongs to the network culture is a very important point. So regardless of the topic of creative how expressive, the first to ensure that netizens are willing to accept, so as to ensure the effective dissemination of information and netizens active interaction, will promote the success of event marketing.

To seek the work of Yue: TSE, win.

Enterprises want to use event marketing must know the enemy, first of all, to understand the purpose of event marketing? Improve product sales, expand brand awareness, enhance corporate reputation ... Second, master the network environment and the social environment at this stage. For example, the Patriot "Mother's Day touching gift"-an event marketing of electronic albums, with the help of Mother's Day this traditional festival, the daughter in the field of carefully planned gifts as the mother's warmest wishes, moved millions of netizens, a video hits millions of times. This requires keen insight, ears, and observing hot topics on the Internet and popular events in traditional societies. Third, the news value, is to be able to meet the media news points, only the use of media coverage news, to attract the public to talk about the advertising effect of Word-of-mouth, to achieve the maximum spread of marketing communication purposes. For example, we have for a luggage business planning event Marketing, the combination of models and bags, to create the beauty of women's environmental events marketing, although its investment is very small, but because we have the news points and the eyes of the Internet users in place, the incident ran on the first day of the plane media coverage, Then from the print media to the network media has more than 100 competing reports and reprint. For the luggage business to bring a lot of marketing power.

Event marketing needs insight, figuring, operation, planning, to surprise, must have strategy, in order to win the network. And the great significance of Sun Tzu's work in Art of war is that we need these network planners to learn and think in depth. There is a way to get things done, so does event marketing.

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