Liuyu include: How to create a network of corporate brand

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Now, the network for corporate propaganda, has reached the point of not using you out. Many network Reds overnight fame, and then quickly agent enterprise products. It is to let small and medium-sized enterprises stir up. But how exactly do you get started? What effect can be achieved. has become a headache for many leaders. "The Art of war" mentioned that Qi is in agreement, is the true military strategist to win the road. In fact, we are familiar with those network Reds case, is only the tip of the internet marketing iceberg. With a means of surprise, temporarily won a battle victory, and can not guarantee our Jiangshan forever. To establish their own good brand image in the network. Need more solid things to do well. Then match the event marketing to the finishing touch. In order to let our brand truly implanted in the hearts of consumers. In the promotion of Liuyu in the network to promote the forefront of the industry has also been a few years. The following is based on the actual experience of Yu, from the brand's three stages to talk about how the Enterprise network promotion:

1, the network can create brand awareness

In the actual promotion of the work process, Liuyu including found that many companies have done TV commercials, newspapers and magazines advertising. But searching the web for information is zero. Especially for many manufacturing enterprises. Products are relatively unpopular, the profession is relatively strong. No enterprise for their own initiative information released, in the network of this business as drop. I can't even talk to nobody. At this stage. If you want to start online marketing. Then first of all to establish their own brand awareness. For the average person. The internet is a vast ocean, in which the capacity of information cannot be counted. However, from the perspective of network promotion, to classify words. In fact, the space of the Internet is the same as see, touch. In our specific industry related communities and websites, as long as our information spread out reasonably. Slowly we will be famous. Corporate website is our home. We are going to take the initiative to invite others to our home. Many industry sites can be seen as our Community neighborhood committees. No, there's a big deal. By posting here, or posting the information on the bulletin board at the front of the neighborhood, it's easy to see. Slowly, everyone will know you. You have your own reputation!

2, the network can establish the brand true feeling

For enterprises to play advertising, we must be the first choice of newspapers and television, the strength of the will do TV commercials. The general Enterprise will do the newspaper advertisement, these media dissemination may say that is we beautify the creative arrangement, the advertisement may do is very formidable. But we have overlooked a point, that is a potential crowd of information feedback and ideas of the Prophet. The idea of a potential customer is unknown. Every day of our lives are filled with advertising, advertising life everywhere, everyone is accustomed to such a life. In advertising life paralysis but in such a life wit, we know to understand and find the truth. Some smart consumers will not be single to believe that some prearranged, always go to their own to find what can prove true content. So the internet is playing such a role, because people think the network is real. Free speech. The network has the Super Interactive, the Netizen may participate in the discussion in time, and publishes own opinion and the opinion, and through the network dissemination, has overcome the newspaper and the television area and the resources waste. We can quickly spread to all people in the first time. For corporate propaganda. We can make the most of this to build the authenticity of our brand. Win everyone's trust. The real sense of building a brand.

3, the network can enhance the brand reputation

Praise such as the tide of commodity-driven sales! Bad comments such as the tide of commodity impact on sales! This is an iron law that has been fully validated by many facts. Purely official point of view of the compulsory advertising indoctrination spread. It is hard to get a genuine endorsement from the people. The reputation of network brand construction is a long-term process, the need in the actual operation of the building blocks continuously, through a long time, "embellish fine and silent" will be the brand and product core value into the hearts of consumers, thus forming a good brand impression among consumers. Through our patient maintenance, and constantly improve the reputation of the brand, will produce a strong brand loyalty, from the purchase, repeat purchase, to recommend the purchase, it is OK!

With the popularization and development of the network, more and more people through the network to understand new products and enterprises, willing to compare businesses on the Internet, from the credibility or reputation to choose a manufacturer or supplier. If you do not have a complete brand image in the network, it is likely to be overlooked by buyers and agents, if you do not have a good reputation in the network or network brand influence, the customer chooses your chances will be very small. or your network negative information too much, bad comments such as Tide, the reality of your corporate brand and sales will also be affected. If you still can not grasp the advantages of network media for their own use, and blindly only to recognize the traditional media, I am afraid to lose huge opportunities for development.

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