Liuyu include: How to effectively manage micro-blog to establish brand image

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Microblogging marketing more and more by the pro-Lai, enterprises have entered micro-blog, want to build brand image through micro-blog, enhance brand competitiveness. However, it is easy to be familiar with the use of microblogs and to have a number of fan skills, but it is not easy to bring real attention to the business through micro-blogging marketing and brand communication.

With the development of Weibo, there are more and more tools and software for microblogging marketing, but these are not enough to help enterprises to carry out marketing activities smoothly. In order to operate micro-blog effectively, it is very important that the system science conforms to its own content strategy. No content, content but not expression, do not know what the netizens pay attention to. This is the important problem that puzzles the enterprise management Weibo, ignoring the content strategy of system science, it is totally unrealistic to run enterprise Micro-blog effectively.

The relationship between fans and you is not a single contact, but a contract. Fans are willing to powder you represent the expectations of what you are releasing and feel that your content is valuable to you. Originality, fun, usefulness is the enterprise micro-blogging content strategy must have at least one of them, will make fans willing to pay attention to you, recognize you, and with you to maintain a good interactive relationship. When you continue to release the true value of the content of fans, naturally will be in the user's mind to establish a corporate microblogging image, so that you can further effective interaction with fans, to identify the real value of the Enterprise fans, and maintain relationships with, establish brand image.

And how to do it? Liuyu contains two methods:

First, the content of the king

First of all, Enterprise Micro-blog needs to be dedicated maintenance, the dissemination of content to be valuable, attractive to fans, here useful can be interesting, valuable information, helpful information. Second, in the maintenance is not updated more frequently the better. Because the attention of the fans is limited, if you want to convey the content accurately, you can master three time to update, 11 o'clock Noon to 1, 4 o'clock in the afternoon to 5, evening 7 to 9 points.

Fans are the most active at this time. Again, in the maintenance of content to live, do not appear blunt product information. It is worth mentioning here: The original content of Weibo, but the original content is indeed very necessary skills, on the one hand to understand the enterprise and the brand itself, to understand the product and competition, to understand the target consumer groups, to understand the microblogging and fans, on the other hand, must accumulate some knowledge and skill to compile high-quality microblogging content.

Because of this, many enterprises in the operation of micro-blog, like reprint. This convenient means has become a common method for many enterprises ' microblog defenders. This is not to say that this is not desirable, in the lack of entrepreneurial skills, but also a good way. However, it should be noted that the reprint, should choose those who can represent their own opinions, and add their own comments content. After all, Enterprise Micro-blog is the enterprise to publish the content of the zone, even if the content of others, it must be because this content is in line with their needs, expressed their desire to express the meaning. And, the Enterprise Micro-blog maintenance must be diligent, to be able to interact with fans in a timely manner.

Ii. expression should be strengthened

Expression can be seen as: when, where, in what way, to whom, and what to say. Therefore, as a corporate microblog, first of all to ensure that the content must be real, only the real content to make fans feel you trustworthy, in order to establish a corporate brand image. No unconfirmed rumors can be published or disseminated. With high quality content, how to express to interact with the fans?—— not to bureaucratic, to use the normal way of speaking, Micro Bo is a social occasion; If you hold a stack of documents to read, it is better to go back to the official network.

Second, the Enterprise micro-Bo also pay attention to identity, on behalf of customer service personnel and business leadership of the speech must be different, it represents an identity and image. Finally need to point out is: On the issue of fans, we have to find suitable for the dissemination of information groups, do not cover the sky to add attention, because the enterprise needs to express the information is the hope to the enterprise potential target people to disseminate information, if the direction of deviation, then the actual effect is greatly reduced.

Weibo marketing is a new marketing way, want to quickly grasp its methods, is not no simple way, as long as it is understood as a person's growth and training can. From the name to the clothes to how to speak, how to develop interpersonal relationships, how to get good popularity is actually a truth. It takes time and needs to be nurtured.

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