Liuzhing: Hospital Network Marketing diagnosis

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In recent years to help a lot of hospital friends of the network marketing work has made some suggestions on the network marketing links appear in some of the problems have a certain understanding, how to diagnose our hospital network marketing in the process of what problems? Recently adopted a well-known network marketing expert Jian Teacher's suggestions, With our hospital network marketing work combined summed up a set of hospital network marketing diagnosis, hope to engage in hospital network marketing friends help:

User Experience Project Testing

Access speed normal access to the Web site in 6 seconds all open?

Can website content website be able to highlight hospital qualification, expert team and service advantage better?

Visual Presentation website design is consistent with hospital culture, color matching coordination, professional strong?

Does the credibility Assessment website show the hospital qualification, expert team, Honor certificate and patient's praise?

Marketing Function Project Testing

Does the website customer service website have online customer service, whether on-line duty?

Does the service line have 400, 800 and other professional service hotline or a good telephone number?

Are there any new ad promotions and advertising campaigns on the advertising awareness site?

Communication Ability website How to build communication ability? Whether to set such as: "Recommended to Friends", "Favorites" button

Daily service Project Testing

Does the news system update the hospital website news and industry news daily?

is the original article published on the website, the industry encyclopedia content and so on?

Customer service through the site and patient interaction, through the site to do a good job customer service?

Are hospital services routinely described and updated with hospital services?

Website Promotion Project Analysis

Pay promotion is doing Baidu or Google and other paid promotion?

is the industry platform in the hospital four major portals and other industries to publish hospital information on the website?

is website optimization optimized for SEO and User Experience optimization (UEO)?

Free promotion of daily whether the free network promotion methods to promote the hospital website?

Website Operation Project Detection

Do you regularly summarize and analyze the online marketing project?

Marketing Talent Hospital has network marketing professionals responsible for website operation?

Does customer management manage and follow up on network marketing customers?

Analysis System to install Web site Traffic Analysis system, daily focus on network marketing data?

Test results

(a) Score: Each question is: 10 points, no: 0 points, total score

(ii) Integrated assessment

1, 0 and 20 below: Your hospital network marketing effect is very unsatisfactory, network marketing is the breakthrough point of enterprise marketing, we must pay special attention to network marketing. It is suggested that hospital leaders should pay attention to and completely redesign network marketing.

2, 30 to 40: Your hospital network marketing effect is poor, network marketing basic work is not in place, want to achieve revenue through network marketing, but also serious planning, overall optimization, achieve good network marketing effect.

3, 50 points to 60 points: your hospital has the basic ability of network marketing, the current effect is not ideal for the fundamental reason lies in the key to grasp and detail optimization. The network promotion link strengthens again, believed the effect will enhance.

4, 70 to 80 points: your hospital network marketing has a better performance, the next key point of Ascension is to optimize the details, the person responsible for network marketing, comprehensive promotion, and strive for better results of network Marketing!

5, 90 at least 100 points: your hospital's network marketing effect done very well! Hope to be able to through the regional replication, mode replication and other forms of accelerated network marketing faster progress, let your hospital become a real network marketing hospital, to achieve faster development!

Author information: Liuzhing, 6ASEM founder, a member of the Blue Flame, Baidu certified SEM consultant, China e-commerce Professional Managers Association, division from the founder of Kun, want to see the author more articles please login www.liujingyun.com. New Hospital Network Marketing Communication 3 Group 111721901, welcome to engage in hospital network marketing peers to join.

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