Liuzhing: Sharing an integrated marketing model

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With the network marketing concept more and more in-depth, a large number of traditional enterprises into the army of network marketing, but because of the lack of professional talent, many small and medium-sized enterprises blindly follow the network marketing, resulting in low return on investment and even loss of the situation, network promotion methods currently nearly 30 kinds of, Enterprises need to be based on market conditions and the advantages and disadvantages of various network promotion methods to choose their own combination, the following Liuzhing will be combined with the network marketing experience in recent years, to share the practice proved very effective four kinds of network marketing promotion methods of integration:

Industry platform Promotion

Industry platform gathers a large number of industry members and the potential needs of the industry customers, so do a good job in the industry platform Network marketing is to inch strength dial, product class enterprises commonly used in the industry platform is mainly business-to-business platform similar to Alibaba, Hui Cong, China Manufacturing Network, global Resources Network, There are some relatively excellent industry platform such as China Chemical Network, building materials, such as network, services generally have their own industry sites, such as hospital Network Marketing has formed its own industry characteristics of the platform, such as 39 health nets, seek medical medicine network, have asked the network, a good doctor online, Enterprises can be based on their own situation reasonable use of the function of the industry platform or additional services for free or paid to promote, to Alibaba platform for example, customers can choose to open the integrity of the membership services to enjoy more additional functions, such as the need to increase marketing efforts, pay the way to participate in the network pin BAO ads Free way can be used to optimize product release, optimize product title and description, improve the quality of materials and other methods to get the site search in the better rankings, a greater display volume.

Search Engine Marketing

Search engine marketing is based on the search engine platform network marketing, using people's dependence on search engines and use habits, when people retrieve information as much as possible to the marketing information to the target customers, has been its precision, direct effect, high performance ratio by small and medium-sized enterprises, search engine marketing commonly used means of PPC ads ( For example: Baidu search promotion, Google AdWords, SEO, third-party platform promotion, etc.:

PPC keyword ads: The effect of direct and rapid, the proposed enterprise hire professional bidding maintenance personnel, according to the Enterprise product or service market analysis to do a good job positioning, choose accurate keywords targeted to the potential customer groups, to obtain the maximum return on investment;

SEO (SEO): SEO refers to the search engine how to crawl the Internet page, how to index and how to determine a particular keyword search results ranking technology, to the relevant optimization of the Web page to improve search engine rankings, so as to improve the number of Web site visits, Finally enhance the site's sales capacity or promotional skills, commonly used methods include: Outside the chain to add, home optimization (such as title and description optimization), site structure optimization (such as page static);

Third-party platform promotion: SEO access to keyword search engine snapshots Limited, enterprises need to make full use of Third-party information publishing platform, to maximize the search engine to include enterprise information, access to a large number of keywords good rankings and snapshots, enhance PPC keyword advertising effect, third-party platform promotion including Baidu System product promotion (Encyclopedia, Stick, know, etc.), blog promotion, Enterprise Yellow page promotion, classified information platform promotion, and so on, along with the Baidu Professional version of the promotion, the left to promote the position to reduce the promotion of Third-party platform will be the Search engine optimization (SEO) After a new search engine marketing tool.

Website optimization

Website optimization is the site for the program, content, plate, layout and other optimization adjustment, so that the site is more easily indexed by search engines, improve user experience (UE) and conversion rate to create value, here Liuzhing to everyone clear such a concept, site optimization is not equal to SEO (SEO), Site optimization is the core of the construction of high-quality sites, and with the development of the Internet and its own expansion and deepening optimization, in the search engine did not appear before there has been a Web site optimization such a concept, site optimization to pursue the site user experience rather than just search engine rankings, commonly used site optimization means:

1. Increase product experience or service success story Testimonials

2. Increase online real-time communication tools

3. Product or service unique advantage selling point display

4. Increased Risk commitment authority certification

5. Website UI Design Color layout

6. The website opens the speed interactive design and so on

Website optimization from the customer's point of view to optimize the user experience, in order to infiltrate the marketing concept to reach 42 of the effect of a heavy Taijiquan, is "intangible wins tangible." Tips: This article is Liuzhing original, want to communicate more about Network Marketing friends, please login Liuzhing (pinyin) point card mother or Baidu search Liuzhing. Please retain this copyright information when reproduced.

Database Marketing

Database marketing refers to the enterprise through the collection and accumulation of members or potential members (users or consumers) information, after analysis and screening targeted use of e-mail, SMS, telephone, letters and other means of customer depth mining and relationship maintenance marketing methods, with customers to establish a one-to-one interactive communication relationship as the goal, And rely on a large customer information base for long-term promotional activities of a new marketing tool. (this definition comes from Kun), the competition of marketing is the competition of market share, while the competition subject of market share is the struggle of consumers or customers, how to increase customer loyalty and satisfaction to product or service is an important problem that network marketers need to consider, the market homogeneity competition is becoming fiercer, the customer chooses diversification, Enterprises need to establish a stable and firm relationship with customers through effective customer maintenance. Even rise to the level of emotional marketing, although the initial cost of database marketing may be relatively large, effective and no other network marketing methods directly and quickly, but the ultimate winner of the market is to win the most stable loyal customers of the enterprise.

Above is four kinds of network marketing way Simple introduction, hope the enterprise in the network marketing each stage reasonable combination of these four kinds of ways, maintain the whole marketing ecosystem, smile proud of network Marketing Lake.

Author information: Liuzhing, Baidu certified SEM consultant, Blue Flame member, division from a founder Kun, want to see the author more articles please login www.liujingyun.com. New Hospital Network Marketing Communication 5 Group 63326404, welcome to engage in hospital network marketing peers to join.

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