Live hundreds of short rent Zhang Hende: East China Sea Fleet retired soldiers rich second generation love Toss

This is a story about tossing "the rich second-generation and his entrepreneurial stories." Fu II, do not know when began to become more like a derogatory ", as if never fit to describe a young man, because you will think of a series of such as laziness, luxury, no initiative and so on the words and these three words. Therefore, the rich but three generations "is also the Chinese people often hung in the words of the millennium mentality." Constructed the appearance of how many people feel rich second-generation "body also has a very funny lovely place, in fact, this is only in the elimination of misunderstanding." Those who are well-off, if their character is correct and willing to learn, generally speaking, the experience can indeed exceed those who are born in general. I did not deliberately go to the difference between the two, but in the personal development process, the rich second-generation "really occupy a lot of innate advantages." Zhang Hende's parents and Uncle Albert's early career consultant "has now become a prominent I love my family group," This is a young man with such enviable origins at the age of more than 20 to assume my love of my family group executives. But this nature toss "he, but choose to escape from the family business category, choose their own business, from the second generation of rich" to create a generation of change. The first time see Zhang Hende is in the Black Horse contest, he appeared as a guest, for the scene contestants to do the performance of humble sureness, indeed, and people in the past for the rich children "cognitive differences. In the ensuing interview process, Zhang at any time, and I interviewed other entrepreneurs, and no two. Living and moving, restless adolescence talk about childhood, Zhang Hende, and his years of experience is also really curious heart. Zhang Hende growth process should be and I love my family group "growth together, in a business family, he also enlightened" very early. 13 years old, most of the age of children are still struggling to do in the classroom and not to buy the Transformers, Zhang Hende and small partners began to start the business. Several children in Zhongguancun to buy and sell second-hand computer accessories and students like bicycle accessories, in their own website (then the Red-Guest Alliance) and the Forum sold, the magic is that in Beijing's Fangzhuang and the Chongwen district, a generation is also a bit famous. In the 90 's, every month to earn more than 2000 pieces of pocket money, and therefore on the middle school student daily. Zhang Hende joked, "At that time, Ma Yun, there is no Taobao." And most of the excess energy, but can not find a suitable export of adolescents. High school Zhang Hende rebellious, in school everywhere to trouble, often and peers fight, by the school as the focus of observation object. Zhang Hende himself said later, I realized that fighting for the fight can not solve any problems, no end, just cavity blood useless to the point, I need to change. So, he did not graduate from high school, chose to enter the PLA East Sea Fleet service. In the days of the army, I started a completely different life. In the army, through sweat, blood flow, can be beaten in the army is nothing, then our troops in charge of the Taiwan Strait, has been very tense. Every night to the emergency collection, and then load 5 kilometers of zipper, and often 2 weeks can not washBath, once in a while or take the open-air cold water wash. It took a lot of frostbite out of my child-pampered children, rough skin also slowly, oneself also accustomed to the military career, from the Recruit egg son to later their own troops training, ready to war, to the final discharge before the East China Sea Fleet Awards and get the National excellent soldier "medal, all this came." When he was discharged, he was still under 19 years old, with the help of his family, Zhang Hende was arranged to be a salesman in a Dalian real estate company. Because he is young, ears, do not know how to do the real estate industry skills, so poor performance. In just four months, he had once doubted his ability and was very uncertain about the future. At this time of his initiation of the idea of returning to school, so he began to study abroad preparation. I think the fun thing is, Baidu search Zhang Hende three words, the first search results are actually Zhang in the successful application of the new Oriental was cited as a successful case of the article. Zhang Hende successfully admitted to the University of Michigan's Ross Business School and completed his studies. After returning to the Zhang Hende to enter an investment bank cross-border mergers and acquisitions group work, and then in Albert I love my family group is responsible for and supervise the Sanya, Lijiang and other tourism real estate projects. Because of the opportunity to work, Zhang Hende and Wimdu (Love Day rental parent company) team very early familiar, witnessed their rise and fall changes, until later WIMDU exit the Chinese market. But Zhang Hende that the market has great potential, in 2012 Zhang Hende bought the company stripped of the parent company, and the WIMDU's housing development leader is also Wimdu Asia's founder, Mr. Nan Zhimin developed into a co-founder of the new company. He also studied for a master's degree at the University of Hong Kong, but dropped out of business without finishing his studies. Overseas short rental platform, live hundreds of one-stop tourism model from the parent company stripped, living hundreds of wimdu in the region inherited more than 5,000 sets of short rental sources. Compared to the internationalization of WIMDU, living hundreds of the current population positioning in China's domestic travellers outbound travel, to help them achieve zero barrier exit. Residential location for the mainland China outbound travel free to provide high-quality accommodation and characteristics of tourism products, specifically for the three types of high-end customers: highly educated, high-grade family travellers, advocating personalized, the pursuit of new experience of the young petty bourgeoisie groups and the desire to deeply experience high-quality tourism products of the urban elite groups. Therefore, compared to similar platforms, live hundreds of guest unit price is high, according to Zhang Hende revealed that the average customer unit price is five thousand or six thousand, expensive almost seventy thousand or eighty thousand ". Unlike the pure platform models such as WIMDU and Airbnb (building a market platform, providing Web site infrastructure and operating rules, light operations at the end of the commodity), the mode of accommodation + tourism is more deeply involved in the commodity end. In Zhang Hende's view, short rent is not only to solve the problem of tourist accommodation, but also to promote the needs of tourists related to the development of other industries. Tourists stay in the hundreds of short rental solutions to the needs of accommodation, there will be travel or experience the needs of local life (such as tasting local cuisine, in-depth experience of localCustoms and culture and so on, so to live with the introduction of authentic tourism "business, integration of local transport service providers and characteristics of tourism resources to solve the tourist traffic and experience the characteristics of tourism needs, so as to create a one-stop tourism service platform." At present, the house has covered Hong Kong and Taiwan, the United States, Britain, Australia, Thailand, Singapore and other regions, providing urban apartments, vacation villas, local accommodation, travel and other four categories of thousands of sets of housing. Focus on deep, do the concept of heavy vertical platform model is to let the market natural selection of high-quality goods and quality suppliers, but in the mode of living hundreds of their own bear the role of commodity suppliers. Domestic short rental market a big problem is offline experience is not controllable, so the passers-by chose the heavy assets, service, strong control of the path of the house. There are many similarities between home and passers-by in this respect, but they are lighter than the model of passers-by. After inheriting the house of Windu, the first thing to do is to simplify the listing. According to the landlord's Putonghua ability, the success rate of receiving mainland visitors, the response speed, whether the actual situation of the house and the site to display photos, cleanliness, transport facilities, and other conditions to develop new screening standards, and finally only retained more than 500 sets of cooperative housing. Second, living in the Chinese according to the travel habits of the development of new listings. In addition to reference to the above standards, according to the new 100 sets per month of the speed of development, but also for Chinese users prefer to travel areas, focusing on new listings, such as the new Thailand, Taiwan and the United States. Live hundreds also for the needs of outbound users, in the cultural experience link added more design, so that users and landlords have interaction and intersection. The Chinese people can live in the home of foreigners, by the local people to guide, experience the local customs. In some scenarios, you can also customize the team to find and create a specific experience for the user housing. So, in my opinion, the logic of living hundreds of lives can be simply described as: 1, focus on customer base: in high-end outbound users; 2, on the basis of customer focus, focus on resources, do heavy vertical, 3, rely on resource focus to create a specialized experience, 4, finally, the experience into Word-of-mouth, become a sustainable sound. In the last year to live hundreds of angel investors have been a total of millions of yuan investment (including domestic well-known fund partners, a Tencent executive, to the former CEO, a well-known OTA vice president), in August this year, home and won the Lenovo star million dollar a round of investment. Short-term travel market is a lot of people look good, the whole industry chain has not fully formed before, live hundreds of mature team may let Zhang Hende this toss "rich second generation, complete the success of a generation" transformation.