Live Streaming Travel Emerging Under Lung Disease Coronavirus

Due to the outbreak of lung disease coronavirus (COVID-19), many scenic spots were closed. With the help of cloud services, live streaming travel has been launched to replace free travel. Tourism service providers also accumulate new potential energy through a variety of online and offline linkages to drive the recovery of the tourism industry.

According to reports, on February 23rd, Taobao Live streaming pioneered the "cloud spring tour" format. Eight major museums entered the live streaming, attracting more than 10 million onlookers. One week later, the Potala Palace was first opened on March 1st. Cloud Spring Tour "realized the first live streaming in 1388. In one hour of online live streaming, the total number of viewers reached 920,000, accounting for more than half of the offline visitors of the Potala Palace throughout the year. Data show that at present, at least 20 cities and more than 1,000 scenic spots in China have opened online live tour services.

After the hot spring blossoms and the lung disease coronavirus (COVID-19) epidemic, the popularity of "live streaming tourism" may decline, but it can be used as a new extension of tourism and is a "live streaming" business model innovation. With the advent of the 5G era and the development of VR, AR and other technologies, the "Live +" business model will be continuously innovated and explored. "Live Travel" is just one of them.

User scale of China's online live streaming industry in 2019

Data show that the number of users in China's online live streaming industry will reach 504 million in 2019, a growth rate of 10.6%; the number of users in 2020 is expected to reach 526 million. Ai Media Consulting analysts believe that China's online live streaming industry will continue to maintain steady development, and the industry will enter a refined and professional operation stage in the future.

Forecast of the development trend of China's online live streaming industry

“Live +” business model innovation, exploring business value

In the future, the “Live +” trend will further develop, and online live streaming will expand into sub-sectors, such as e-commerce and education in vertical markets, and the verticalization of content will become more obvious. The content and forms of online live streaming are diversified and developed to meet the diversified needs of users. The business model continues to innovate, and the commercial value of online live streaming will be further developed.

Live "out of the circle", online liveliness attention increased

The live streaming is more “out of the circle”, and the online live streaming is more daily and lifelike. As the technology matures, media information will be more dynamic and real-time, the penetration rate of online live streaming on the media will increase, and Internet user participation and live streaming attention will further increase.

Professional operation of online live streaming, more complete ecological construction of the anchor

The online live streaming industry will pay more attention to refinement and professional operation, and the industry chain layout will be more complete. The platform is based on its own differentiated characteristics through product and form innovation to avoid falling into content homogeneity. It also strengthens the platform's advantages through measures such as strengthening the construction of the anchor's ecology and winning users in a fiercely competitive landscape.

The online live streaming market sinks and develops

User sinking is one of the key points in the development of the Internet in recent years. For users in third- and fourth-tier cities, there are fewer ways to entertain and rich leisure time. Enhancing the mining of some users can open up market space for online live streaming. The sinking development of the online live streaming market will also promote the innovation in content and form of online live streaming.

E-commerce live streaming momentum is strong, online live streaming helps sell goods

The traditional e-commerce traffic dividend has passed, and the real-time and interactive nature of online live streaming greatly enhances the user experience, reduces the uncertainty of users in e-commerce shopping, enhances consumer spending impetus, and improves the conversion rate. In the future, e-commerce live streaming will continue to develop. Anchors should pay attention to using their own word of mouth and social relationships to form user precipitation, so as to stand out in e-commerce live streaming.

Technology empowerment, real-time interaction and other performance accelerate development

The online live streaming platform will continue to use technology to empower it, gain differentiated advantages through the deployment of 5G, VR, AI and other technologies, and seek breakthrough points for the platform to retain users and increase revenue. The diversified real-time interactive functions are accelerating the development, and the online live streaming platform realizes the possibility of deploying more services through technology.