Livi home: Lei the day so highly praised its cabinet industry "millet"

In Friday, Millet Technology founder Lei to Rong in Chengdu Business newspaper held I see the next 20 years "large-scale public service speech, titled Millet and the Future of intelligent family life." Lei in the town under the heat ", a just get shun for the fund million yuan a round of investment custom furniture O2O Chengdu Enterprise ——— Livi Home also became the focus of home industry attention. What caused the Thunder Army's interest in Livi's family? This million-yuan investment is lei in the smart home industry a layout? Livi home by Lei as the cabinet industry millet ", it is the success of the model is home industry, the experience of the electrical quotient?" Yesterday, as a new classmate of the Thunder Army ——— Livi CEO Zhou Yuxiang received an exclusive interview with the Chengdu Business newspaper reporter. Invest tens of millions of dollars lei optimistic about the September 28, Livi home in when Ma Liang Met Lu class, you build it? The theme of the conference announced the LEI-led shun for capital investment billion. At that moment, everyone in the speculation, Livi home This is not well-known custom furniture O2O, is how to obtain lei recognized? The more than 30-year-old Zhou Yuxiang looks peculiarly energetic. Speaking of Livi home, he was full of vigor. Livi Home, formerly known as Times of peace of Mind, was founded in 2010, is the first Taobao custom furniture sellers. After years of groping, 2012 will be the pattern positioning custom furniture O2O, will be their incarnation of the internet carpenter, renamed Livi Home, from product development to platform operations, from marketing to brand building, from distribution installation to after-sales service, to high price "focus on custom cabinets, wardrobe, as well as sofa, bed and mattress products, Through its own network channels, as well as the Beijing-east, Day Cat Mall sales, and quickly won the market. Thus attracted the same for the high price "millet chairman and angel investors" lei attention. In Lei's view, such a breakthrough in the model, can achieve an industry subversion. Zhou Yuxiang's mode of thinking is greatly affirmed. On the day of the press conference, Wei, vice president of capital investment, also said that Lei actually cast a person, the project can be changed, but the essence of people will not change. "This also let the rumor that the capital investment is lei in the smart home industry again layout" of the argument. Zhou Yuxiang Chengdu Livi Technology Co., Ltd. founder &CEO; has served as the purchasing manager of hundred Homes, Tsinghua Tongfang South West District marketing Manager. 2010 founded Times Peace of Mind "e-commerce platform, 2012 renamed Livi Home. It thinking to do home millet "mode to guide the IT industry for many years of Zhou Yuxiang, that home like a decade ago IT industry, the price of water is too deep, true and false, he will Livi home custom furniture as a computer." With it product thinking to do home ", the High-quality CPU, memory, hard disk, motherboard, graphics and other accessories integrated high-quality computer, that my custom cabinets, wardrobe with kronospan plate, Saiquelon quartz countertops, kohler stainless steel faucet and sink, Heidi poem Hinge." Zhou Yuxiang caught the first traditional home consumption pain point. Browse Livi's official website, the Beijing-east, the Cat flagship store page, occupy most of the space is not the product of their own introduction, but from the world's major assembly pieces into aLead。 This idea and lei in the early Millet conference show Qualcomm CPU and Sony camera routines, on the one hand, the world's top brands to lift their brands, on the other hand is in the display of their genuine, the use of conscience. Zhou Yuxiang Frankly, he is also learning millet "mode, the integration of the world's top suppliers, using the Internet to bypass the traditional furniture dealer channels, directly to the same configuration of furniture prices cut to the traditional channels of one-second or even one-third. Zhou Yuxiang the Livi home into the traditional furniture industry, the reverse attack and subversion. And the expression of lei more simple rough: Livi home, Ambry industry millet, low price high match! Any profiteering and channel-dependent industries have the potential to overturn. "Livi Home Product core standardization + customization" good tired, feeling will not love again, this is a lot of people buy furniture first reaction. In Hugo to Livi home film, the wife let her husband to buy a set of furniture, the husband is suffering from lazy cancer "bedridden, this is Livi home want to seize the second consumption pain point." Standardization + Customization "is Livi home to the traditional home consumption, physical and mental exhaustion of the solution, this way to meet the current consumption of the main force. In response to these targets, they designed several "potential" cabinets, wardrobe standard scheme, and even the future of each style only one style, and then later sales according to the specific needs of consumers to modify the customization requirements, consumers can go to the physical shop experience, online orders, professional designers and Carpenter Master will be on-site on-site measurement and installation. Like Millet mobile phone, with a simple style of mobile phones to win the public, and then use the MIUI system to achieve personalized needs. Of course, Livi's millet "mode looks very beautiful, but also on the internal flow of Livi put forward a very high demand. In the furniture industry one-stop service, far more complex than the design and sale of mobile phones. Furniture custom products are not as easy to standardize as mobile phones, just like a lot of people use the same phone, but these people home furniture is almost not the same; mobile phone as long as the delivery home to complete sales, and custom furniture needs to be measured and installed, to the customer's home is just beginning, a mistake will make the entire user experience into a negative. It is still unknown whether the Livi will be able to deal with this series of problems after the increase in future orders. At the same time, millet "mode is the core of user participation, any one rice noodles" can be made to millet advice and demand, and reasonable demand can be achieved through a MIUI system of millet, MIUI system almost every week in the upgrade version, which let the whole people can become the marketing promotion of millet. While Livi home Although also set up their own forum and communicate with customers a variety of channels to collect customer opinions, but the furniture of this large product production cycle long, a technical improvement or a detailed improvement of the need to spend a long time, it is difficult to let customers have a higher degree of activity. The reverse attack traditional home is now seen as a fashion early Livi home in the country's 9 cities have entity experience Center. Online, in addition to their own commercial shopping mall, in the days of the cat and Beijing East are imported, its less competitive pressure on the east of BeijingOrder growth is also the fastest in the category. But in Zhou Yuxiang's view, home is not a simple business model, the industry because of the characteristics of the product to determine its Internet reform difficult. A senior person in a traditional cabinet industry has also proposed in the furniture industry, millet "mode is not completely copied, the personalized needs of the decoration is difficult to meet with a single style, the product is very difficult like a mobile phone to achieve the ultimate, the country also does not have cabinets, wardrobe production plant can be as strong as the plant Fuji Kang Millet. The traditional household industry wants to learn from the Livi home model to move to the electric quotient, the difficulty is bigger, one side is the huge dealer system, side needs to cut off the intermediate link, but also must the price achieves the traditional channel 1/2, even 1/3. Livi Marketing Director Mianna revealed that Livi last year's total sales of 30 million yuan, and this year is estimated to reach 50 million yuan. Such data in the furniture industry to talk about the reverse attack and subversion, it seems too early. Livi's Millet "mode, whether can let the water very deep" the custom furniture industry becomes low-mid Point, still waits for the market examination.