Lixin: Let the barcode become color

August 27 Afternoon News, the 2014 China Internet Conference was held in Beijing August 26-28th. I'll check with CEO Lixin. shared the "Big Data Age barcode Technology convenience application." Lixin pointed out the problem of two-dimensional code and the direction of breakthrough, and introduced the business situation I checked.

Lixin said, "At present I check the core advantage is the scanning technology, especially on the fixed focus, you can use a fixed-focus method to identify two-dimensional code." ”

The following is the full text of Lixin's speech:

Lixin: I'm going to talk a little bit today about the convenience applications I've been looking at in the big Data age. I am a chip design, so I personally may not be so close to the hot topic of the Internet, I hope you put forward their ideas. I check the company is actually from a chip design project inside made out, we began to use chip directly to identify the bar code in 2009, do the low-end techphone (transliteration) inside, pushed out later by everyone's welcome. Then we 2010 to do app above, after more than four years, we do a lot of version, we download the user also to the billion level. We did not expect that in the app we would like such a small application, because I am in fact quite a lot of time in the equipment.

I'll find out what I can do. We used to want to make a chip, this chip can provide an application, our idea is not the same as the present, we want to use this differentiated application to promote our chip sales, may be behind our chip did not make profits or sales, but this small app in the scanning price of the place everyone very much like. We can sweep the bar code, sweep this commodity, from this product can find each supermarket this product price, can also connect to the national quality supervision of the drug testing database inside. We started early to do two-dimensional code, now the mobile phones are high-end point, in fact, the early is not, in ZTE's first thousand-yuan intelligent machine, only I check the scanning technology can identify two-dimensional code. We were pre-installed on ZTE and Huawei machines for free, and I looked at some of the features that are now available and we have some posters. I think the current core advantage is that I think we scan the technology, especially on the fixed focus, we can use the fixed-focus way to identify two-dimensional code. Especially in the identification of fixed Coke, we have done some with overseas technology. I've talked about innovation all the week. My name is lixin, I am I check, I this name is the Cultural Revolution, the state said iconoclastic, but, innovation this thing, I think a lot of fields are very important, I do it design, in fact, each of our chips have very important some innovative things. Technology is also very difficult, but, the network side I think there are a lot to innovate. In particular, I personally feel that the bar code, especially everyone may be on the top of the current product of the most standard EV barcode, we may not attach great importance to.

I think that may be o2o out now, we are very popular two-dimensional code, but I personally think, in fact, we may be the importance of EV (transliteration) bar code may be a lot of people do not know. One-dimensional code developed over more than 40 years, it has millions of users, millions of manufacturers, and more millions of stores with this globally unified barcode. Two-dimensional code has a big problem, two-dimensional code does not have an organization to control the standard of one-dimensional code, two-dimensional code is actually very confusing. Said two-dimensional code can pay, some people say that there is no problem with pay, this is a problem. And this one-dimensional barcode is a global organization and I think a code without an organization's control is not going to work. Therefore, one dimensional code has this characteristic, one dimension code is the global unification. The second, one-dimensional code of the entire equipment, we have millions of enterprises around the world, millions of stores use this equipment, so this device to be replaced, this is unrealistic. So, I look at this year, in China, we have a very important patent, I personally think it may be a bar code technology application of a very important breakthrough, we are in the black and white of the one-dimensional code superimposed on the color information, we introduced a concept called compatibility. We know that the earliest we have to produce black-and-white television, in the era of Black-and-white television, how to do color?

Our color TV set must first have a color TV signal, but at that time all of our machines are black-and-white, black and white television how to see the Color TV signal, this is a big world-class problem. However, we at that time many of our predecessors in communication came up with some chroma signals in the chroma, on his gray-reading signal, superimposed the positive focus, this method solves this problem. I personally feel that we have also made such a call color, we asked me to check the Rainbow code, this in color, in the chroma above, in the gray can be compatible with today's Black-and-white code, color can be superimposed more information, very much hope that we use bar code to do things tracking, we are with the state of some very important organs, For example, the National Coding Center and some business cooperation, we launched a call Rainbow code. Today, a lot of people also ask me, I check Do Bar code to do very early, do you think this technology is innovative? People know I'm not doing a good job of checking out this business. Mobile Internet We have a few billion users, I check still relatively few, there are a few billion users still lose money.

Is there some breakthrough? Personally, I think, including me. We believe very much, in the existing EV code environment, superimposed on the color of the information acquisition is the future of one dimension code application a great direction. Of course, this thing more innovative, we look at the color of a one-dimensional code, it can be compatible with the previous system, but also to achieve the traceability of goods, security, including batch number tracking, this may be relatively good technology, we also hope that we can do some cooperation. I checked the database, many of us asked me to find out how many price information is obtained? At present, I check that there is a considerable amount of data is the manual method of online acquisition of the supermarket, which I check the cost of very high places. Of course, we have a lot of data docking, because with the cooperation of some of the data docking, of course, we still have a part of the network to grab some of the price, it is because we know that prices have three characteristics, the first feature is called the price is dynamic, and it is a regional, different local prices are not the same. There is also a price information that is difficult to obtain. So, I'm looking for a lot of energy and lots of money. One of China's richest price banks, we have almost more than 90 million of the merchandise information, covering almost 32 provinces and more than 400 cities.

I check the development behind, I check our idea is to create a public trust platform. The first price, with my check parity, we can see the supermarket, line online, can see the real price is what kind of, not everyone said that they are the most the same, this is not realistic, first of all, the price of its credibility. The second one, I'm looking for a one-dimensional code, especially a rainbow code, or two-dimensional code these technologies, to achieve the traceability of our products, tracking, because China's food, including the quality of goods is very large, I am doing business, I do IC design, we in the IC, I think is the world's most complex manufacturing management, Because only our factory, you know, is the most advanced factory in the world. A device is a billion, a factory down is 20 billion, all of its equipment, all the manufacturing process can be traced, each chip on the back is labeled. So, I think traceability is the key thing to improve a country's industry and improve the quality of a product. I want to use barcode technology to promote the development of this industry.

The establishment of a professional, credible information platform, whether it is government management or business, manufacturers, consumers can be efficient access to this information. That's all I'm saying, barcode. I think the process of tracking goods by optical method is the most convenient and cheapest. I'm also doing chip design, including RFID, we do not know the cost of rfid,rfid, including the antenna, and the cost of the chip is now said to be very low, chip about 4 cents, antenna about 3 cents in dollars, no matter what, it wants 4, 5 cents renminbi, but we printed a bar code, Probably not a penny. Therefore, I personally think that the optical way to identify a signature, whether one-dimensional or two-dimensional, the use of this signature to obtain very accurate information must be a trend of social development. I hope everyone will think about it, thank you!