Local chip manufacturer segment to find Blue ocean

The news in the domestic semiconductor industry stranded in 2009 global consumer electronics market weakness, a large part of the local chip manufacturers have found their own "blue sea."　　Recently, an-kai Microelectronics company chairman Husheng reported that 2009 the company's operating income has exceeded 200 million yuan, chip shipments more than tens of millions of pieces, currently an-Kai has become the domestic education of electronic products chip one of the largest suppliers.　　Not only is an-kai in the education electronic market successfully encroach on the market share of international chip giants, including Marvel (Marwell), Philips, Freescale, TI, Samsung, Toshiba, NEC and other international chip giants in PMP, MP4, E-books, set-top boxes and other market segments are gradually replaced by local chip manufacturers. "June is in the domestic E-book chip market share has reached 90%, June is with Fuzhou Rui Core two domestic MP4 chip market share of about 80%, in the education of electronic field also with an an-Kai food world." "Beijing June Zheng said the company, June is in the E-book chip market share mainly from the Han king."　　2009 June is successfully defeated Marvel to become king of the chip supplier, the recent easy to di European e-books also discarded Samsung chips, become June positive customers. Han Wang Science and technology related officials revealed that at present, the Chinese e-book in the domestic market share has reached 95%. In fact, Beijing June is teaching electronics and e-books to defeat the international chip giants, almost the same as an-kai.　　and PMP, MP4 and MP3 chip market is already the world of local manufacturers, there are nearly 30 local chip manufacturers in this market competition. "Because the new product launch speed is slow, lost the Han Wang this customer." Marvel a Chinese official said that the current E-book has entered the Warring States era, Marvel recently launched a single chip solution in the domestic E-book market has great potential.　　However, the insider frank, the loss of a customer, want to win back, than to develop a new customer is much more difficult. Wenjun, a Chinese analyst at Isuppli, points out that 70% of the domestic chip design companies in the early days of the establishment will aim at the mobile phone this huge market, but the production of chips must be around MTK, the exhibition and Infineon mobile phone chip platform to live.　　The reality is that MTK and the exhibition for the pursuit of more cost-effective, and constantly devour the surrounding areas, become a fully integrated mobile phone solution provider, greatly compressed other chip manufacturers market space. "In fact, a 6 billion-yuan market segment, you can feed 5 or so chip companies."　　Wenjun pointed out that, according to the current competition in the semiconductor industry, small chip companies must first go to market segments to find their own foundation, the future will be able to enter the mobile phone and other larger areas of competition. Sunyan