Local community operation rules: flexibility and features and service is the key to success

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Local community sites can be in the fierce competition at present can still open Xinjiang, a key factor lies in the local community site has its own unique advantages, compared with NetEase closed community this situation, comprehensive community communication site is clearly beginning to end the life, Many comprehensive BBS sites have a serious problem of living beyond their means, even including some vertically segmented community sites.

Compare this kind of website, the local community website obviously obtains very moist, especially some two or three line city local community website, its profit ability cannot be underestimated, even causes some internet big guy's attention, for instance Tencent has launched the provincial local community website. However, compared with these provincial local community sites, the two or three-line local community web site is through the two core advantages of flexibility and characteristics to win, while the local community website operation is flexible and characteristic.

Flexible operating rules for local communities

For the two or three-line local community web site, in the operation must have a flexible nature, can not stick to a corner, or the step-by-step from the design stage to determine the future of the site all the operation, but through the actual operation of the changes to make timely amendments, because the local community sites relatively small, So it's easier to highlight a column or cancel some columns. For example, a local community site in the beginning of the operation of the use of extensive type of column settings, mainly include real estate information, local news, local tourism and other columns.

In the early days of the community forum, this kind of rugged website classification is obviously very important to the attraction of popularity. But there is no denying that once popular enough, or such a general type of classification obviously can not effectively improve the user's accurate access, this time the extensive classification will become a bottleneck to enhance the user experience, At this point, you need to subdivide these classifications, such as the above mentioned a two or three-line web site will be the original property information into rent, lease, second-hand transactions have and new properties and so on.

The characteristic operation rule of local community

To the local community site to operate a level, create efficiency, only from the two or three-line local community website characteristics of the operation, China's vast territory, different areas of cultural dialects are huge, even a county of Dongxiang and Xixiang cultural customs will have a certain difference, This requires that the local community in the two or three-line operation also needs to experience such differences, in the site design and site content collection and original aspects of the need to be in close contact with local characteristics, so as to attract more local users, to know that the local community of the main operation of the site of the target object is the local users. Only they are the parents of the site.

Service rules for local community websites

As a website's profit form is mainly through the provision of a variety of services to allow users to pay, or attract traffic, as a local community site, not only to have a common web site service experience, and even the service needs to be promoted, advanced, only to be moved to the emotional, quality charming, To be able to effectively enhance the attractiveness of the site, and this needs to be from the interaction and create a variety of activities, such as through the interaction between the user to enhance the communication atmosphere of the entire community site. Through a variety of activities to attract more users to participate in, so that local community web site really become a community.

The above three operating rules are only for the successful local community operation core of the discussion, in fact, each operation of the principles need to go through a variety of details of innovation to better integrate into their local community sites, because success is not easy to replicate, but need to pass analogy analogy divergent thinking, Can better absorb other people's successful nutrition, become the cornerstone of their success! This article is from http://www.xinruiyishu.com Chengdu New Sharp Art Training School reprint reserved Author link, thank you.