Local electric goods Licensing national furniture industry's first O2O online experience Museum

　In Foshan, the real economy wading electric business has been no surprise, but the electric business enterprise opened the establishment of the physical shop is not much to hear. In Saturday, the Chinese furniture electric dealer sales first brand of Lin Wood industry started the national furniture industry, the first online experience museum, indicating that this fully dependent on the Internet to grow up the electric business Enterprise officially opened O2O Road.

Reporters at the scene, the experience museum in the furniture a street appears very special, store appearance is the cat shape, and in the interior layout is more like only the maze of exports, into the shop after only a road, consumers must go to the end to come out.

Lin Wood industry O2O marketing Director Triche revealed that if the operation is successful, the future will be in the country to open more than 8 of the same mode of experience, mainly distributed in Beijing, Shanghai, Nanjing, Chongqing, Wuhan, Chengdu and other cities.

In the furniture industry store economy is not optimistic about the present, Lin Wood industry Why to meet the difficult and on the line? Lin Wood founder Linzoi said, in fact, only to do the Internet is relatively easy to create some misunderstandings, we hope to have more face-to-face with consumers, so that consumers can from personal feelings closer to understand our products.

Offline economy compared to the online economy, at least there will be more investment in the cost of rent and human costs, Linzoi nodded that the value of the return pressure is relatively large, but hope that by 200 kilometers or even 1000 kilometers within the range of customers gathered at one point, with relatively high yield to control the total cost. And Linzoi also stressed that "Lin's wood sales are mainly on the line." ”

Industry Status:

Real economic test hydro-electric business

It's not going well.

Lecong is China's Furniture business center, the total furniture exhibition area of nearly 3 million square meters, there are more than 1300 registered furniture enterprises, but these enterprises are mostly low-end furniture production and trade-oriented small micro-enterprises.

In recent years, the internet shopping trend of strong impact on furniture trade, only 2013 years double 11 days Cat Mall promotion war can be a glimpse of one or two, according to the data on the network, belonging to the category of household building materials, Lin Wood industry in the shop in the ranks of the sales of hundreds of billion in the top 10 This performance is most of the furniture companies are difficult to match.

Therefore, some offline channels to improve the enterprise began to dabble in the network mall, but because the price system impact, cross-regional sales and other reasons by the collective boycott, so the online sales are not smooth. The success of Lin's wood industry is that it does not exist with the distributor of contradictions, which makes it in the development of electricity can travel light.