Local classification information website promotion and operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I. Website promotion

(i) Under the network promotion:

1, distribution of leaflets, poster: Perfect city information classification, business information, discounted news, exhibition and performance information directly to the user life to bring convenient services, but also to enable businesses to get adequate consumer feedback information, so that it in a fast-changing business in the timely acquisition of the best commercial opportunities. Initial to the individual, the merchant publishes the information to be free, certainly attracts many people's attention. Emission location, you can choose the computer city, shopping malls, residential areas, universities, and so on, you can consider from the catering and entertainment.

2, bus body advertising, bus mobility and bus station high floating population density, propaganda effect is very good.

3, in the bus to buy an advertising position, and then write a gun text, of course, things to be true. For example, a school to publish a message, said lack of a book or teacher, etc., you can help solve. Media reports, visibility will certainly rise.

4, the local site must be with the local media, especially the traditional media good relations, and newspapers, magazines, television and so on, can reach a strategic partnership with them, can get their free promotional services.

(b) Online promotion

1, find a local forum to put text ads, and mass-related promotional posts

2, the release of information, organize related activities, such as public welfare activities Ah, will be better publicity effect

3, recruit agents, let them to develop user and contact advertising, income sharing

4, the Friendship Connection, the promotion and provides the PR value the need

5. Search Engine Optimization

6, in order to attract enterprises to join, you can consider the provision of self-service building services, divided into free and two kinds of fees, open two-level domain name, home recommended

7, blog promotion, write blog Soft wen, sent to the major blogs, as long as your article is attractive enough, not afraid of netizens do not

Second, the profit model

1, picture advertising: The most intuitive way to profit.

2, text information: to your end customers with text (can add pictures) detailed description of their products or services, will become the main profit point of the site.

3, industry agents: when the agent operating to a certain extent, you can recruit industry agents to collect agency fees.

4, the Enterprise Self-Service Construction Station, homepage promotion and so on

5, Wireless services: the future direction of development, members of the release of information on the mobile phone message certification and SMS promotion services, classified information mobile phone subscription services, to provide users with mobile phone search content services.

III. website operation

Unlike traditional media, users are both consumers of information and creators of content for classified information sites. As the originator of classified information, Craig puts it, users are the core force of classified information sites. Therefore, to enter the technical barrier is not high Internet classification, to build the core advantage of more should be in the user Service.

1, the first principle of service: true, effective

Classified information is the most close to the public life part of the Internet, to meet ordinary people to rent, find a nanny or find a tutor, buy and sell second-hand, job hunting and other daily needs. Therefore, the real effectiveness of information will be ranked first, which is the key to measure the quality of classified information. Through the technical means of screening rubbish information, automatic filtering and shielding of the information base in the duplication, the useless message, to ensure that users from spam information harassment, improve the effectiveness of information, at the same time set up a special customer service hotline and e-mail to solve the user's problem, and to reward the way to guide netizens actively report false information; Also equipped with a person to conduct a rigorous audit of information to ensure the authenticity and accuracy of information. And in the premise of ensuring authenticity and effectiveness, the user then wants to find the information they need faster and more accurately. If the "real" is the basis for the survival of classified information, then to meet the deep needs of users "precision", it is classified information to deepen User Service, to obtain further development of the necessary means.

2. Precision: a magic weapon to deepen service

The opening of cyberspace allows people to freely publish and find the information they need on classified information websites. In the acceptance of users to publish real effective information at the same time, if the site can not effectively classify the information, will waste netizens browsing the web, looking for information time and energy, will inevitably be discarded by users.

In the classified information page, the Netizen needs is the corresponding targeted real effective information. For example, the user wants to buy a 800 yuan with the camera function of the handset, the website first appeared the mobile phone classification this item, this information contains the personal publication and the sale sale information which the merchant publishes, if the website can differentiate the information which the Merchant publishes and the individual publishes, This makes it easier for netizens to retrieve information. If the price of classification, in the functional classification, so as to effectively avoid the attribution of the nature of the data, you can be very accurate to provide services to users.

3, the implementation of simple certification, the credibility of the come up, traffic is coming up.

Netizens are willing to come here to find things, businesses are willing to post information here ... No matter what, the visitor must be free. Regarding the release information whether collects the service expense, the flow is big, may charge 1-5 ￥ per piece of information. (The cost of advertising is also higher than this, so the price is still very competitive) Why can you charge? Because you are better than other people's services, the site is more honest than others, information more accurate than others, positioning more professional. At the same time, do not forget to set aside 2 ads for public service ads Oh, such as who has no money in hospital and so on ...

4, on the interactive part, such as the Forum, the Forum made a special point, the atmosphere with live, and then rely on Word-of-mouth publicity.

5, recruit agents, for the development of classified information network is also critical. As long as agents to develop a large number of corporate members, advertising agent, profit is not a problem.