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a project to describe the Advertising Alliance marketing (affiliate Marketing), is a marketing effect paid by the network marketing method, that is, the business (also known as advertisers, online sales or promotion of their products and services manufacturers) use of Professional Alliance Marketing Organization (Advertising Alliance Platform) Provide platform services to expand its online and offline business, expand sales space and sales channels, and in accordance with the actual effect of the sale of the cost of the new network marketing model.
Business through the Alliance marketing channels to generate a certain amount of revenue, it is necessary to the alliance marketing agencies and their website owners pay Commission. Because it is no income, no expenditure, there is income to quantify the cost of marketing, so advertising Alliance Marketing has been recognized as the most effective low-cost, 0 risk Network marketing model, in North America, Europe and Asia and other regions are well received. The three elements of Advertising Alliance marketing include advertisers, website owners and Advertising Alliance platform. Advertisers in accordance with the actual effects of network advertising (such as sales, guidance, number of clicks, etc.) to the site to pay the owner of reasonable advertising costs, save marketing expenses, improve marketing quality.
Web site owners through the Network Alliance Marketing Management Platform (Federated platform) to select the right advertisers and through the broadcast ads to improve revenue, while saving a lot of network advertising sales costs, easy to turn the site traffic into income.
Advertising Alliance Platform for the main site to provide advertisers of merchandise sales, membership registration, effective clicks and other effects of advertising and the corresponding full service; At the same time, through its thousands of web site, the main website for advertisers with a wide range of media coverage and strong network sales channels of marketing services. Two market Analysis 1. History and current status of Industry development 2004, China's network advertising market size has reached 1.9 billion yuan, an increase of 75.9% than 2003; the market size of the Internet advertising in 2005 will reach 4 billion yuan, 42.1% more than 2004; Authorities predict: 2006 network advertising scale will reach 6 billion yuan, Chinese Internet advertising is entering a new burst. The traditional network advertisement mainly takes the portal, the search engine primarily, but nowadays each kind of advertisement alliance, the web2.0 company unceasingly creates the new network advertisement form, the network advertisement competition will be more intense.
October 1998, the first domestic advertising league good Yes. At present, the domestic well-known advertising league has more than 30, operating volume from hundreds of thousands of to tens of millions of dollars, has become a portal outside the network Advertising Corps. 2. The development trend of the current stage of the Advertising Alliance Advantage has not fully played, but also has a great potential for development. At present, the weak point of Network Advertising Alliance, the most prominent is in the hot professional field of limited influence, such as IT industry, automotive industry, network services, real estate. The four major industries are accounted for the overall network advertising 60% of the share, and the four major industries have their own leadership sites, such as the IT field of the Pacific online, it World Network, online games 17173, advertising alliances difficult to get into these industries, which is restricting the development of advertising alliances the biggest obstacle. The IT World Network released the IT advertising system, and claimed that the cooperation site has more than 1000, including Tencent, Alibaba and other large well-known sites of it or digital channels, this new form of advertising Alliance to bring the opportunity to challenge the portal. The emergence of new advertising alliance will undoubtedly change the existing network advertising patterns, internet experts predict: Professional Advertising alliance will not only appear in the IT field, real estate, automobiles, network services and other industries have the strength of professional websites will likely follow this form. 3. Competitors in the domestic main directional class of narrow, its market and search engine keyword ads for the traditional advertising business, the main effect of the marketing of the lead-Kurt Advertising Alliance, its major model for sales into advertising, but the domestic immature e-commerce system and shopping habits, to this kind of advertising alliance brought many obstacles to development , the main service network product promotion of the Easy Ad Alliance, which brings together a large number of small and medium site resources for large-scale network advertising companies to promote network products.
4. Competitive Advantage
The Chinese network market is still in the initial stage from the whole, all kinds of imperfect network law and the lack of the network humane moral concept lead to the disorder of the whole industry. The network advertisement profession also unavoidably receives the big environment the impact, has appeared "The Rogue Software", "the malicious harassment" and so on various different disorderly competition pattern.
At the same time, because the advertising alliance is placed on a large number of personal sites, the more aggressive short-sighted behavior also makes false clicks become a major drawback of the Alliance model. If there is no good treatment, the whole industry will suffer from the crisis of trust. Industry segmentation, geographical orientation, content orientation, behavior orientation and other new advertising models will gradually become the Advertising Alliance service inevitable. At the same time, the establishment of an effective and unified advertising monitoring effectiveness analysis system has become a necessary way to promote the healthy development of the industry. Needles for the current problems of these network markets, and other advertising alliances with different innovation, launched the "Local Web site Advertising alliance": currently local sites have nearly 20,000, and the flow of traffic in the 1000IP more than 5,000. The union member reaches 1000, the daily has 1 million independent ip,500 million PV flow. Local website has many industries, such as talent, renting, shopping, entertainment and other categories. This can be targeted for advertising industry refinement. According to the local site's user regional, can be targeted ads for geographical targeting. According to the local website of different industry channel content, can target ads for content-oriented delivery. According to the user on the local Web site for rent or other needs of the behavior, can be targeted advertising behavior directed delivery. Three project advantages ☆ start fast, only need less than two months preparation time. ☆ investment in less money, in addition to the early promotion costs, server hosting costs, part-time salesman costs, and do not need to pay a lot of other costs. And after the commercial operation we only as the site and advertisers between the intermediary agent service. ☆ Network Advertising market prospects are broad, in the future, network advertising will gradually replace the newspaper advertising and wireless broadcast advertising as a new medium to counter television advertising. At the end of the ☆ , the cost of maintenance and manpower is low, and the profit margin is higher once it goes into orbit. Four profit source brief profit source is divided into direct source and indirect source: 1. Direct Source: Advertisers pay the commission to the site owner, the ad League to extract 20% Service charge. 2. Indirect Source: Through the site of the main advertising Alliance site to bring traffic, you can put other online ads through the site to bring additional benefits. 3. other hidden benefits not listed. Five investment and budget 1. prior Alliance promotion fee: 15000 RMB: Local website to join and put on the Advertising Alliance code to send ten RMB * 1000 = 10000 rmb; on site webmaster often on the site (webmaster's home, network money) put ads two months: 2000*2 = 4000 rmb; Recruit 10 part-time salesman to join the local website for audit and customer service 10*100 = 1000 rmb; 2. Server hosting Fee: 10100 rmb~11100 RMB in which: the Web site Alliance daily Traffic is relatively large, and the amount of data is also relatively large, so the existing two servers to increase memory and hard disk upgrades. Memory: (1G) 1500*2 (root) =3000 RMB; hard disk: Western data WD Raptor WD740GD (74G) * 2 =1150 * 2 =2300 RMB server hosting Fee: Zhejiang Telecom double thousand m hard zone 1U trusteeship ￥4800/Year, 2U trusteeship ￥5800/Year; 3. Part-time salesman fee: use every development a local website member, send ten RMB reward. This article author Zi Yu (37872344) This article starts in stationmaster Net (), welcome everybody to reprint, Hope can retain original author.
