Local websites are not profitable

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From the saturation of the integrated portal to the vertical portal white-hot competition, and then to such as the 19 floor, the Treasure, the Dragon Lane, such as the emergence of local sites, the Internet industry will be timely generation of some Representative website.　Perhaps this is the inevitable result of the development of the Internet, but also the affirmation of these websites. In any case, the local site is still a waste of heat, and a large number of entrepreneurs try or have joined the entrepreneurial wave. Objectively speaking, local Web site entrepreneurship is still a chance, even if the first-tier cities have reached saturation, some two or three-tier cities still have a lot of opportunities.

Since choosing a local website to start a business, you should have a clear plan for promotion, operation and profitability, and find the most suitable model in the light of local conditions. Consumption level, traffic situation, population mobility, the degree of network acceptance should be taken into account. Of course, I am here to share the majority of the choice of local Web site to start their friends are most concerned about the most vague things-profit. Others will share with you later. In fact, the site is not profitable outside of advertising, merchandise sales, sponsorship and other methods, but how to put these methods into their own web site, how these things for the site, users, customers to win the situation of three wins, these are the key.

I. Advertising

Some friends just put the website structure, on the above put on the alliance ads, it can be seen that you pay attention to profitability, but seriously affect the site's user experience and brand building. Because of the uncertainty of the Alliance advertisement. For example, you in the Education and Training Section has a league advertising, advertising content is game ads, if you are users, see such a site you still trust him? Would you go up there and find some kind of tutoring? What's more, the initial site can bring a number of clicks on the league's ads, How much more can you really earn?

So, I suggest a new local site, don't be so eager to put the alliance ads. Later accumulate a certain user and a certain degree of trust to say. Even in the late stage, advertising has to have quality.

Second, the sale of goods

This has nothing to say, or you simply do an online shop, don't let users come in feel you this site Sibuxiang.

Iii. sponsorship of activities

This should be said to be the key to local website profitability. Local site offline activities are very important, I believe we all have some understanding, then offline activities are required a large number of prizes and other in-kind support, and these prizes from where? The best way is to pull sponsorship. Some might say that I am a new website, how can I find sponsorship ah. In fact, simple analysis is not difficult. 1, there are prizes or free things to take, I believe that no number of netizens will refuse this "advantage" of the good time, 2, in the Netizen "take advantage" of the process, in fact, has played a role in the promotion of customers and branding. Do not underestimate the participation of the activities are only a small netizen, but the power of oral communication can not be overlooked; 3, the site to organize such activities, the user's viscosity is helpful, as the saying goes with other people's soft, used here is not too. These three points have only one difficulty to implement, not the initial sponsorship of the site has no effect on the business, but see how you organize these roles to convince the merchant. If done well, then the sponsorship will be more than a gift, but a lot of real money.

Four, finally to share a little local site's alternative profit model-Taobao guest

Some people will find it strange that Taobao customers can also use the local site? Yes, sure. Online shopping has become a habit of the situation, Taobao guest applications in the local site has become possible. The premise is that the things you recommend need to be as carefully selected as you are to pick things out, so that users don't get fooled. As for how to apply this model to the local site, let's try to figure it out.

Well, today to share these, feel good top, feel bad spray! Finally, I wish the Friends of the local website to get on the right track at an early date. This article first Yuba Net Http://www.8cheng.net reprint please indicate the source