Local Food Network operation mode personalized marketing is the key to success

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Although the current number of Food Network has begun to close to saturation, but by subdividing the method, often can effectively solve the increasingly fierce competition, local Food Network has become a large number of grassroots webmaster flocking to the market segments, and many local food network through their own unique marketing program, Soon attracted a large number of users and let these users become the local Food Network of the importance of users, from now on can help local Food Network continuously inject profitable flowing! The following author to sum up, the current local Food Network of some personalized marketing program, hoping to help the vast number of webmaster friends!

I: Use of e-commerce gimmicks and local businesses to cooperate

As a local hotel, the competition in the hotel is very strong, the hotel has the advantage of large hotels, small restaurant also has the characteristics of small restaurants, but they have a minimum demand, that is to find more diners, which gives the local Food network with the opportunity to cooperate, when the local food online line, Should be proactive and these businesses to communicate, even if the upfront is free to advertise them, drive them to operate the site's enthusiasm, through their provision of some effective resources, can let the back of the personalized marketing to bring the foundation!

Second: coupon promotion to create the first group of diners resources

The World Hee-hee, all for the benefit, the world shoving, all for the benefit, in order to allow users to stay on their own website, the best way is to make these users feel good, feel a lot of benefits, and money is the biggest temptation of nature, and now many of the local hotel restaurant will provide a large number of free coupons, These coupons are easily accessible to you, after all, this is to help these hotels in the publicity, and these coupons are often able to attract a lot of popularity, can be said to be two birds, registered local Food Network members, complete what kind of task can get coupons, so naturally can attract a lot of new members, accumulate the most original popularity!

Third: cooperation with local businessmen to create special projects to promote

When the site has a certain popularity, at this point, still need to make unremitting efforts, the use of the initial taste of the sweetness, the introduction of the topic to carry out marketing, for example, some of the local special dishes to promote the topic, usually within the national scope of more than eight major cuisines, each one will have several main dishes, through these main courses Coupled with some of the festive season, such as the current national day, the Mid-Autumn Festival, the use of certain preferential means, it is easy to obtain local users in pursuit! This not only can bring more popularity to their own site, but also can help businesses to develop new users!

Iv. organize group buying activities to achieve multiple profit

and the holiday special promotion is different, by way of group buying, it is available anytime, anywhere, and the food is very convenient to buy, but also very easy to obtain the recognition of merchants, and now in the Internet has become the most popular food in the form of a lot of users now ridicule, now many so-called group buying site, Group buying to buy, most are also gourmet group buys, visible in the local food online organization group buying activities, must be able to get the vast number of users, and many local Food Network also profit bandits shallow, this kind of activity, generally organized very simple, on the other hand, also more easily to the site to bring loyal users, And the merchant also can give you to return the domestic helper naturally!

I and you share the above local Food Network commonly used some personalized marketing programs. In addition, some like the supermarket membership card marketing, can also go to the local snack night market for marketing and so on, these are often able to bring good traffic to the site, when the site's loyal users, some local hotel restaurant will increasingly favor local Food network, and the cooperation of these businesses, It's hard to be profitable!

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