Local forum from construction station to promotion of popular experience sharing

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Since have DZ, phpwind, move easy wait for forum procedure, build a station just as simple as using shoot to take a picture. The forum has sprung up as a general blockbuster. How to gather popularity, seize the user, than the opponent to achieve a better ranking of the search has become a daily concern for every forum webmaster. With a webmaster to turn the energy of the Forum popular operation, a large number of webmaster planning came out, some people also stepped into the ranks of the planning operations. But this is, after all, a minority, and most webmasters, especially local forum owners are at their wits ' end. The same quality page design, copying the content everywhere, the user who is full of vest and the overwhelming advertisement became the local forum stationmaster's heart.

In the chaos I produced a good activity planning program, initially just want to try, and before doing not think good follow-up transformation and profitability, but in the process of operation I found a little feeling, and harvest quite abundant, now take out to share with you.

First, the site name and domain name

First of all, the premise, first from the site naming, domain name selection and content positioning. We do not underestimate the choice of domain name and station name, if a local forum called a local no relationship with the station name that will lose and opponents propaganda competition when the opportunity. I say my fine road, hope can be helpful to you. I am Zhangjiakou, Zhangjiakou is a small city in northern Hebei province, our forum located in Zhangjiakou region, do a good job of community service, do have a culture and life of the regional forum. So we finally chose Zhangjiakou Community Network full of life atmosphere and intuitive station name, selected the city's phonetic initials plus the number 521 as a domain name----zjk521, which can facilitate local user memory.

Second, the development of publicity and Planning program

Site to have a good reputation can not be separated from the local market operation, like more than 10 years ago, waiting for users to come, rely on small groups to keep the forum heat has been dying. The wine will be too fragrant to be afraid of the alley deep. Therefore, the forum must have a culture-appropriate publicity methods. Once chatted with a cousin, learned that he ran around the university "coupons", only for students often consumption of stores such as: Noodle shop, Internet cafes, billiards hall and so on, and formed a good influence among the students, and later he pulled the coupon leaflets behind the advertising sponsorship, not only offset the printing and labor costs, And earn a lot of living expenses. Through his things I am deeply inspired by the idea that as long as the ability to form a certain range of influence on the site is effective publicity, but also a commercial value of publicity.

Third, the implementation of publicity and planning

So I ran a "coupon" around a university in Zhangjiakou, in the first phase we ran to more than 10 stores and got more than 10 kinds of deals, what I'm going to do is print a recent activity on the website behind the coupon flyer, because this coupon is a very useful thing for students, so most students don't throw it away. Then my ad on the back of the list was widely disseminated and went deep into every corner of the school. Next to talk about the activities of the site! In fact, so much work to do the ultimate goal is to attract users to the site. We finalize the activity theme: Community 521, millet I love you! Because we have 521 of the domain name, and millet is currently the most discussed by young people one of the topics, the product of this topic as an activity of the prize will certainly arouse the interest of students. As it turns out, flyers launch a morning site that is 10 times times as often as usual. Now activities are still in progress, for the Web site to create content of netizens are still in action, our gift has not been sent out of the day. I see college students are very enthusiastic about coupons, so decided to go at the same time another line, is to take down the business, I would like the next event for businesses to push the production of special dishes discount activities, specific details are still in the brewing stage, after implementation I will be written to share with you. "Community 521, Millet I love you" activities of leaflets and coupons of the pattern I will pass to everyone to see, I hope to be able to inspire your website activities.

Finally, if you want to see more details, Welcome to visit "Zhangjiakou Community Network-www.zjk521.com", while welcome friends to the community to the website message to me, we exchange operational experience. If reproduced please specify: Zhangjiakou Community Network