Local Forum Optimization Case study

Source: Internet
Author: User

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A few months ago took over a website optimization of the list, is a local forum, with the Discuz program, the first simple introduction of this site

Website situation:

Name: Haikou Forum

URL: http://www.0898bbs.com

Do not stand for three months

The original advantages of the site:

Domain Name Advantage

Domain name is very good to remember, because 0898 for Haikou's area code, and BBS for the meaning of the Forum, 0898bbs add up is Haikou forum, very easy to remember.

Program Advantages

With a very mature forum system, Discuz, this way for optimization to save a lot of changes in the program of trouble Things

Prior to optimization:

1: Baidu contains less than 1000 pages, and Google contains less than 2000 pages.

2PR is 0

3: Less than 100 traffic

4: From the CNZZ statistics to see that there is no keyword to the antecedents of the 10, not a hot keyword is ranked in front of Baidu and Google

Optimized way:

1: the title

It is often said that first impressions are important, and websites are the same, the title of the website is also very important, if a user comes to your this website, read your title also do not know your website is to do what use, he will think also don't want to go, so want to start from the title first, want to change simple and easy to understand, With the keyword. The final modification result, the title is: "Haikou Forum |0898bbs---Haikou People's life community", the advantage of this title is that the first to people to explain what this site is doing, and second with the site's keywords, because the site's domain name is www.0898bbs.com , and the title also carries 0898bbs. It can be said to echo each other.

2: Keywords and descriptions

Now in general, the search engine for the keyword and description of these two aspects of the weight has been very small. But there is a little bit of difference between adding and not adding. So only briefly in the keyword and description of the use of this site, and with some key keywords, such as my description is written "Haikou forum |0898bbs Haikou People's Life Community-Haikou Forum (0898BBS) is Haikou People's online life community, here to share your life, share your information, and everyone to share the convenience of the Internet ", this kind of writing goals and titles, but also to attract robots."

3: Page column optimization

Do not underestimate the optimization effect here, many long tail keywords are from your column page or post page, where the title of a column is very important.

such as: "Hainan @ Haikou Rental"

Http://www.0898bbs.com/club/forum-25-1.html

I changed him.

"Haikou Rent"

Http://www.0898bbs.com/club/forum-25-1.html

Why would you do that? Because the previous column title, although has a very popular keyword, but for a just opened the site, to optimize a very popular keyword is very dangerous. So I chose the second, is to optimize a relatively popular keyword.

4: Keywords and description optimization of the column

The keyword and description of the column in the Discuz in the background of every edition of the editor will have, this one can be optimized according to your own column content. This can improve your different pages of keywords and descriptions, in search engines, each column page is a new dongdong, so for the search engine is very good.

5: External link optimization

After the site is done, to find some links are most webmaster to do, this point do not say it in detail, find some of the high weight of the site to link to your site to improve is very helpful.

After the optimization:

1: Included

After two months of optimization, Baidu included nearly 50,000, and Google also included nearly 20,000. It can be said that in the collection is a very large effect.

2PR value

On September 28 This time after the PR value update, all of a sudden from 0 to 3. By the increase of PR value, it shows that Google's weight on Haikou forum is further increased.

3: Traffic nearly 1000, but also from a lot of keywords, each keyword traffic is very high, such as "Haikou Forum" This entered the Baidu and Google's first.

Summary: For a new site, in Baidu weight is not high, do not go to do some very popular keywords, because this looks very easy to attract Baidu's attention, this is very dangerous things. This is only a local site optimization situation, but also hope to communicate with you a lot of optimization knowledge.

Author: stupid Wolf Source: http://www.ibebee.cn/html/wangzhanSEOyouhuaanli/200810/09-211.html

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