Local forum to do well in T-building activities need to know some skills

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T building activities for local forum webmaster is not unfamiliar. Recently, I have seen on the A5 above the evaluation of this activity pattern, the overall evaluation can be, but some places too phenomenon, lack of actual content, so write this article, to the original basis of a supplement.

The 1th thing to understand: why T Building

T floor activities can be said to be a lot of webmaster operations in one of the important means, and even has made a special routine, t floor activities have the following characteristics: Easy operation, low cost, easy to spread. T building activities for the celebration of some festivals, activities to promote the above has a unique charm, the user's adhesion is also very objective. A very simple example, such as you here have a star concert, you have 10 tickets in hand, you can t building to carry out, this activity released the local QQ group and other places, will attract a lot of people come to T building.

The 2nd thing to understand: the need for the T building

1, the setting of the prize

T building activities must involve the establishment of prizes, prizes are not arbitrarily set, you need to follow the principle: The price is medium, there are bright spots. The prize can not be too high, because the T building is a long-term activities, the prizes are too high, the subsequent T-house prizes set caused pressure. Of course, the prize needs to have a bright spot, you can not high price, but must have bright spots, such as creative gifts, such as film tickets such as, although the price is not high, but very attractive attention. Of course, in order to reduce the pressure, we often need to engage with the business, businesses to provide prizes to gain visibility, branding, and you through the T-building activities to promote your forum, this is a winning event.

2. Establishment of rules

Every activity has its own rules of the game, this is also the focus of this article to remind the place, like the Forum program DZ, PW now version is what kind of, I am not very clear, but in my past experience, many people set up T building need to inform the number of winning floors, this is the performance of transparency, But there is also a disadvantage: the user may be due to the T building and other floors of the phenomenon, after all, the rules above in order to ensure influence, generally will not allow unlimited duplication of people, the beginning who do cannon fodder is a problem. If the Forum program in the function can be hidden in advance floor, can solve the phenomenon, but also has a disadvantage: users do not know whether the lottery is true or the default, the user has a suspicion of dissatisfaction, not to mention that some people did not win the discontent mood. So here I recommend doing the T building activities using third party data to make a winning conclusion, such as using the lottery number of today's combination of rules, so that everyone knows what the standard, and this floor is not know what is the floor. This is actually used in many lottery activities, especially the free lottery in group buying.

3. Promotional activities

As a local forum, the main direction of advocacy is local, this is beyond doubt. For users elsewhere, they can only act as a number of people, business and you need the effect is not guaranteed, we can choose some QQ group as propaganda, QQ group search in search of local QQ group, and then add to the third party from the perspective of the activities, remember not to enter the group is a link, this will make people very disgusted. Second, micro-blog, stick, SNS also need to use, if you have a local user's mailbox, bulk mail and Bulk SMS can also be applied to, here and other aspects of website promotion, now the forum has a lot of plug-ins, cell phone verification account, hot Mail subscriptions, forum messages to the users of the site (with functions), These are the marketing points you can promote.

The 3rd thing you need to know: The attention point of t Building

1, there is a person responsible for tracking the t floor, to avoid the situation of the silent, flexible use, if it is really necessary, you can try to change the vest to cheer.

2, view the statistics, the activities Do data analysis, the main analysis of the way, those promotional methods more effective, this activity for the crowd. These are instructive for your next T-building activity.

3, for the winning number, send the station letter to each other, my previous practice is to send a custom digital verification code, and then the verification code to inform the merchant, the winning member can use this digital authentication code to receive the prize, because the winning ID is open, who can not guarantee whether there is such a phenomenon of false claims, This is also to avoid unnecessary disputes.

Above is my comments on the local forum T building activities, to pull the local forum popular growth way a lot, for these ways I will be in the future article in detail. This article from the Taiyuan Moving Network (www.b9b8.net) starting A5, reproduced please indicate the source.