Local group buying network fell into the abyss

Abstract: Group purchase website can hold live into the current industry competition to discuss the topic, "It Times" reporter investigation interview found that many local group buying site presents zombie phenomenon, more close the situation appears. The data released by Regiment 800 also confirms this phenomenon: about 12% of

Group buying site can hold live into the current industry competition to discuss the topic, "It Times" reporter investigation interview found that many local group buying site presents "zombie Group" phenomenon, more close the situation appears. The data released by Regiment 800 also confirms the phenomenon: about 12% of local group buying sites have not been updated for more than one months, and 4% of the sites are temporarily closed for revision, adjustment, maintenance, or other reasons.

Unable to support the "zombie"

It is understood that the consumers are focused on group buying in the one or two-line city, which also led to local group buying sites in small cities more difficult to develop. Group 800 related data show that in the third quarter group purchase sales in the city of more than 50 million yuan, a total of 18, the city's sales of the contract accounted for the third quarter of the total 70%, while the remaining group purchase transactions in the 205 city sales and accounted for the total quarter of 30%.

Li (alias) University graduation period to catch up with group buying site, into a well-known domestic group purchase site, less than a year has done the local site responsible. "We used to sell a single seven hundred or eight hundred, or even thousands, but it's a lot less now," he said. He disclosed that the company had been rented in the city center of High-grade office buildings, but to save money, has now moved away.

The local group buying network is worse than the Li Group. "We have a family here, and the rest are more of a zombie group," he said. Li told reporters. "Zombie Group" in fact, is to stop the renewal of group purchase products, in the previous litters regiment was a burst of 35 cities "personnel optimization" occasion, reporter learned that its Ezhou station and Xiangyang Station page page display of goods are national nature, and not for local group buying, and always will be the latest buy news to the network litters Group Ezhou station official microblogging, The update was stopped after September 2.

In fact, such a situation in the local group buying site more prominent, the reporter log in Li told a local group called T173, its home page has been impressively out of the announcement of liquidation, no more updates. Group 800 Group Purchase site Daquan link shows the list of thousands of group buy sites, many web site names have become gray, declaring the site of the anomaly or death.

Group buying industry continues to shuffle

The financing difficulty is the biggest difficulty that the group buys the website at present, the upsurge that the VC is in pursuit of has already retreated, stepped into the wait-and-see state, group buying Enterprise also had to slow financing pace.

Group 800 co-founder Hu Chen told reporters that since January this year, there have been more than 300 local group buying sites closed down, and this data is still in the growth state. He said that in addition to financing difficult this important reason, there are internal enterprises need to streamline the factors, "the blind expansion of the previous lead to group buying site personnel cumbersome, coupled with huge promotion, so that the industry's survival costs have been elevated a lot." ”

Hu Chen that the industry will continue to shuffle, small and medium-sized group purchase should shrink the front, based on the preservation of strength, "seize scarce resources or loyal users is the most basic, and then their own services and products to make others difficult to replicate the characteristics of the vertical business route is the way out." ”