Local home Improvement Industry portal Operation line activity is the key

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The Internet Entrepreneur (webmaster) Conference, Xianning hotline as Hanning the only one of the invited units to participate, the pleasure of the Times to. At the meeting, Internet entrepreneurs from all over the country share their actual experience without reservation, which is very beneficial to the webmaster in our small cities. In particular, the local vertical industry portal This piece, many Montana have come up with their own housekeeping means. The author analyzes the current domestic vertical industry of several key points, real estate, home improvement, marriage, automobiles, tourism, talent, such as the industry's profit model is relatively clear, operational practices are also replicable places, and thus become the focus of the area of contention, Then the author today to discuss the local home improvement industry portal operation and Operation methods.

Since April, the author has begun to operate the Xianning Hotline's Home Improvement Channel (xianning Hotline Home network), has been focused on the line activities. Although online content, popularity is one thing, but from the fundamental point of view of profitability, offline activities is the key. The specific method of operation is as follows:

First, the website online publicity

For local home improvement industry portal, how to make a certain brand, to make influence and Word-of-mouth is undoubtedly the first step in the development of the website. Many local home improvement industry portal Most of the site has a common problem: the site only pay attention to online marketing, SEO rankings, and so on, but do not pay attention to the offline publicity. In fact, this to the site itself, it lost a certain trust, just through some description on the line can let others to your site to generate trust?

The author has taken over the Xianning Hotline Home Improvement Network, the first thing to do is vigorously do offline publicity, through the accumulation, bombing-type promotion to make a certain brand influence. Xianning Hotline Home Network as the Xianning hotline of a sub-channel, the initial development of the main rely on the Xianning real Estate network accumulation of customer resources, in a very short period of time gathered a group of loyal customer resources.

Three things have been done on the promotion side of the line.

The first is the business editor Non-stop every day in the city of major building materials, decorate the area that the company concentrates to run news information, do store information and personage interview, of course we this piece of camera, SLR, recording pen and so on professional equipment are equipped with, this gives the person very professional feeling, by doing information, Interview this piece of content on the site soon enriched, but also natural and decorative companies, building materials business and other customer relations are very good.

The second is to the various real estate to negotiate the launch of the website advertising banners and other publicity, because we Xian Xian property Network and the long-term cooperation of the property, our home improvement channel is very easy to use this piece of resources, very easy in various real estate free of charge to put the advertisement of our household network.

Third, the line issued leaflets. For local industry websites, I think the Offline Flyer is one of the most economical and effective methods, quick to effect, very easy to form a word of mouth effects. Of course, there's a way to distribute flyers, and we've produced 5,000 flyers together, the beginning is to go out every day, and then three days out, then one weeks, two weeks, one months, this asymptotic bombing-type flyer played a very large role, the site's tender information is obviously beginning to have a long rise, This is a lot easier for us to talk about cooperation with decoration company and building material business next.

Ii. Planning organization of offline activities

According to the above method, Xianning hotline home Network soon has decorated owners, decoration companies, building materials, and other aspects of customer resources, with these resources, we began to try the activities of the planning organization. I believe that do home decoration industry site friends know that decoration companies and building materials business throughout the year have to do activities, activities at more than 10 200,001, the family done that. But we from the decoration of the owner's point of view, these activities for them is not how cold, because the initiative is always in the decoration company and building materials business this piece, so most of these activities is a loss to make a yell or make a lot of just go. Then we seize this point, we now need to let decoration owners can finish the decoration, and decoration companies and building materials business can profit from it. According to this need, we have carefully planned two activities:

First, the organization of home improvement classroom. Home Improvement Classroom is to provide a platform for decoration companies and building materials to decorate the owners to explain some of the decoration knowledge, there is no product sales. For decoration owners, they can learn some basic knowledge of decoration, not in the decoration of the time deceived. For decoration companies and building materials business, this is to give them an opportunity to influence and infect the decoration owners to their own strength to facilitate the order. Perhaps some friends will ask, decoration companies and building materials business is certainly biased to their own content, then, we also have countermeasures. We specially invited the head of the local Home Improvement Association to the scene as a guest, responsible for answering some of the problems of decoration owners. Through this kind of home improvement classroom, for our website is undoubtedly greatly improved the influence, and more importantly, this can be used as a long-term mode of operation, others imitation can not imitate.

Second, the organization of a one-stop bargain exchange. We according to decorate the owner in our website some tender request, from the price, the brand, the quality each aspect, has carefully arranged some decoration quotation plan. To decorate the identity of the group with the decoration Company and building materials business to discuss the decoration package, whether the whole package, half a bag or a package, etc. have made a different package, and we also promised to decorate the third party home decoration Supervision company for the entire supervision. In this way, decoration companies and building materials to remove the activities of the large costs are also willing to allowance, decoration owners are indeed really get the benefits. So we organize every half month, decoration owners and decoration companies, building materials business in the agreed package can quickly reach the decoration intention, which is very good for whichever side is a result.

As a local home improvement industry portal, offline activities should be placed in the main line, all the work should be carried out around the line, the line can only be used as a platform to show communication, should not be the main focus on the online. These are the author to take over the project, some of the first shallow experience and operating methods, but I think this idea is such, there is no wrong place also please correct me, thank you.

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