Local Life information website content how to do

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Now a lot of local service industry began to gradually go to the internet, there are a lot of webmaster began to do local life information site, webmaster In doing this kind of site will face a problem is the site content should do, here we first to the local information site for a classification, To facilitate the webmaster to their own local life information Site a good location:

1. General class Local Information

A large-scale comprehensive life information platform, contains all aspects of information, 58, the market, soufun these sites they are a large number of resources or investment, and through the online (bidding, micro-bo, marketing) and offline (traditional media advertising) a variety of large-scale promotion to accumulate a large number of users, Their content sources are generated by their large number of users, there is no need to deliberately do content, and our ordinary webmaster did not and they are quite involved in doing this kind of site is very difficult.

2. Fine classification of Life information

Fine classification includes all aspects of our lives, and our site is only involved in one aspect or two or three related aspects, and our service coverage is only one of our local city or county level area, user groups that is the local region, the general industry including the domestic air-conditioning, refrigerators, laptops, The maintenance of home appliances such as television, local moving service, local training services (including training of various subjects in primary and secondary schools), tutoring, dredging sewers, rapid printing and many other local service projects. The webmaster can cooperate with local service merchants to form a profit model.

So what should we do to create the content of our local Life information website? Here are a few things to share:

One, according to user needs classification planning layout

Our local service is targeted at our local users, then we have to do our site content before we need to understand the search for our local service users what the needs, for example: if we are to do Changsha air-conditioning repair service provider, then our key word is Changsha air-conditioning maintenance. We go to Baidu Changsha air-conditioning maintenance of the word to see Baidu related search (as shown below)

We know that Baidu's related search is the user's latest and most concerned content, also directly reflects the user's demand for this keyword, from the figure we can see Changsha air-conditioning maintenance of the word has air-conditioning brand demand (Changsha Gree, Hisense, the United States air-conditioning maintenance) and geographical needs (Changsha Yuhua District air-conditioning maintenance), Find out the needs of our local air conditioner users.

Second, according to the demand to expand the long tail word layout content

We have found the needs of our local users, we can use the needs of these users to extend the long tail word. For example, Changsha air-conditioning repair we found the brand and geographical needs.

1. Air Conditioner brand Demand

We look at Baidu related search and combined with our usual to local maintenance of some air-conditioning brands, sorted out we go to repair some air-conditioning brands, so we can expand such as: Changsha So-and-SO (air-conditioning brand) air-conditioning maintenance, this series of words, we put some popular brand users often repair the air-conditioning brand to navigation, On the page to do some of the typical problems of this brand and our maintenance cases, along with our contact methods.

2. Geographical needs

We have local users who will search for air-conditioning repairs in Yuhua District, description he wants to find in his vicinity of the air-conditioning repair point, then we know that every city has a lot of districts, there will be many streets below, and these street names are our extended long tail words, such as the user is living in a certain community in Changsha, his air-conditioning is broken, Then the user will have a search habit is Changsha So-and-so district air-conditioning repair (point), or Changsha XX street air-conditioning Maintenance (point), through different streets, neighborhoods and so on we can expand a lot of long tail keyword, we have to do the title of these words to do our content, we can serve the content, price, Cases can be put in, but also to bring our contact.

The above to Changsha air-conditioning maintenance as an example to share the local life information site by digging a lot of long tail words to solve the problem of content source, local users to find local services when the search habits are very fine, such a long tail word strategy is good, local life information site positioning is very important, It is also important that content sources meet requirements so that local users are better retained.

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