Local online travel website users sticky Secret

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Has it been found that the most popular tourist sites on the internet are almost all destinations-oriented, hotels, ticketing, services for the support of the site? Most of them are doing national and even global markets, and it seems to be a strategy for alliances hotels, scenic spots and travel agencies telling us that size is everything, for local online travel sites , this is both a crisis and an opportunity, how to win, the key lies in the user stickiness.

1 Let the user fall in love with you at first sight

If an online travel site despises the UI design of a Web site or app, it's all over from the moment the user begins to experience, and travel is designed to delight the mind and body and the visual sense of the journey, and no one will choose an ugly web site as the beginning of the journey. Let the user like you is not enough, to let users love you at first sight, every travel site should strive to do "drunken beauty travel", in addition to the design, detailed HD beautiful large picture is also one of the magic weapon, it ear that Baidu travel done very well, it is worth the local online tourism website to learn some.

2) Comments on a travel can not be less

Many attractions and scattered is to do the national or global market, the advantages of tourism sites, but also their shortcomings, local online tourism site if the use of good limited and concentrated attractions resources, can accumulate useful and rich comments on travel resources. Jing-dong and the United States to do the comments on the very good, scoring + feelings + drying mode can also be applied to the local tourism website, for the rich and useful evaluation must give a similar "serious evaluation" or "essence" and other annotations to encourage users to speak. By contrast, travels are to edit and users work together to complete the task, high quality travels not only stimulate people's travel desire, but also to the corresponding points of attraction, promote the local online tourism website transactions. Small comments + Travel will make users more like to stay in your travel site, this aspect of the digital tail of the sharing of articles and Ma Honeycomb travels is worth the local online travel site research.

3 Use O2O to arm the activity of the website

Don't think it's hard to O2O, it's great for local online travel sites. Organize a group of users to travel (from their own site booking), during the tour encouraged to take more photos of joy, after coming back to organize online activities so that they release micro-Bo and micro-trust Friends Circle (to mention their own site), and then in the site as much as possible to evaluate the feelings of tourism in this scenic spot, choose a good one of the doll small Gifts God horse , this is a good O2O process. Through the online Web site or app driven offline travel, in the online experience feedback to the online, virtuous circle, as long as the fun, Word-of-mouth is to help strengthen the user stickiness of the site.

4 limited-Limit marketing activities

How difficult is the pattern of millet? Understanding easy to implement difficult, but does not mean that the local online tourism site can not try, Huawei Glory do not learn well! Local online tourism sites can use their accumulated advantage of the scenic spots to do some "value tourism" or "boutique tourism", must not be published to do enough publicity, the appetite after the release of only a small number of places, So even if the product returns to normal prices later, there will still be a lot of users want to experience this scenic spot exactly how, users will also pay more attention to the site. About the means of marketing a lot of good use of this double-edged sword for the site to improve the user stickiness, the use of bad or messed up experience, the next step of marketing activities will become more difficult to do.

Wen/It ear Pan Haixiang it ear micro-signal: Erduomi