Local outdoor Community promotion experience sharing: Donkey friends

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Mountaineering tourism, outdoor sports, at present in Xian has become a fashion. According to a survey data show that, because of the unique conditions of qinling, Xi ' an donkey friends number of high ranked first in the country, long-term participation in outdoor sports donkey friends about 500,000 people.

Years ago suddenly fell in love with outdoor sports, joined the club, in the whole process found that the local outdoor sports really hot, because of their own network marketing, involuntarily produced the idea of doing outdoor sites.

In the whole process of doing a website, discovery is very difficult one thing, for the following reasons:

1, the local two portal forums have opened the outdoor section, very popular.

2, donkey friends have a characteristic, very single-minded, generally what net, basically unchanged, it is difficult to transfer over.

3, because of the first contact outdoors, do not understand the needs of donkey friends.

4, do not know how to profit.

Issues in the promotion process:

1, outside the chain difficult to do, few outdoor stations.

2, it is difficult to transfer the QQ group to the website. This is one of the most troublesome things.

3, not good publicity, platform very few.

For the above reasons, I have made the following solutions, the effect is still there.

Promotion:

1, Keyword ranking optimization

Old donkey friend pull not come over, does not mean that the new donkey friends will not come, then I will start from the search engine, do keyword ranking, xi ' an donkey friends, Xi ' An Donkey Friends Forum, Xian Outdoor Network and so do the top three.

2, QQ Group promotion

In Baidu know a large number of posts this site QQ group, specific cooking I think you know better than I do. Oh, this effect is very good, every day about 15-25 people joined, basic are new donkey.

4, Friendship link and the outside chain

First find their own webmaster friends to do the connection, about 20, ranking basically went, because the local outdoor station basically no one to do optimization, so very good up.

5, the circle propaganda should not be less

Go out to climb a few times, my goal is to pay a few more active donkey friends, and publicize my website, the effect is very good.

6. Promotional activities

Weekly Group of people to participate in the club activities, active in the atmosphere, this is very important, if there is no activity, everyone will slowly fade the feelings, you will lose a lot of members.

Now let me answer my questions.

1, the local two portal forums have opened the outdoor section, very popular.

Local there is a Chinese business forum and the ancient city tea show, the two sites of the outdoor section popular, for me, the competition is very big, but all have a characteristic, they are not professional outdoor website, and I am a professional, this is also the biggest characteristic, must put own station to do the profession, only the professional can obtain more members.

2, donkey friends have a characteristic, very single-minded, generally what net, basically unchanged, it is difficult to transfer over.

In the whole process of doing it, found it difficult to bring the old donkey over, the average age of 35 years old, the general age of people to identify a site, will be in the long term, according to the investigation, they are accustomed to the station, to transfer, it is difficult to change habits, then I only modify the procedure, as far as possible to do the simplification, similarity.

3, because of the first contact outdoors, do not understand the needs of donkey friends.

In the beginning of the time, think the donkey friends care about the outdoor knowledge, outdoor equipment, but I was wrong, detailed done the investigation, found that the needs of the donkey friends is not my imagination, what they need is the weekend line of good, the strength of the line, so I changed the site, the solution is:

A. Forum Model: generating Interactive patterns

B. Event Release Section: summary articles, club activities, AA self-help. Summary is the collection of all routes this week, to facilitate the donkey friend inquiries, the club can release the details of the route, AA is mainly targeted at dinner pards.

C.

4, do not know how to profit.

At the beginning of the station, did not think how to profit on the start, and then would like to rely on local outdoor shop to play advertising, but later implementation is not ideal, after detailed consideration, finally found a profit point, but here is not convenient to disclose, if you want to know, can add me QQ private talk.

Summary：

Do community type of site, must rely on offline activities, we organized at least two times a week, a mountain climbing, a dinner, only offline activities, the Forum will have vitality, only after the argument, how to organize activities? must be based on the nature of your site, such as the award-winning T building activities, dinner activities, sports events, mountain climbing activities, Every organization of our site is a very successful event, I believe you will do, in the next article, I will talk about how to more appeal to organize activities.

This article from: Xi ' an Donkey friend Net (Northwest Donkey net) http://www.xibeilv.com, Welcome to reprint, you can also join us A5 webmaster QQ Group: 10796800