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Recently to help friends to develop a set of local portal community outreach program, but also did some small experiments. Today is not busy, so make a cup of coffee spend a little time to these two months to meet some of the skills of the exchange, and to learn from each other!
Yancheng Cool Dragon Alley community is a friend opened in April 2008, but due to a period of time the server data loss so there has been no publicity at the same time also lost a lot of the first batch of support for the Forum's loyal netizens. This June, the owner of the Cool Dragon Lane asked me this Yancheng forum is now a daily visit only more than 100, registered people return rate is very low, what to do to reverse the status quo?
Through the webmaster to the site of the general introduction and analysis of the forum, you can know that he not only made mistakes but also a big mistake! The following are my summary, we can see if there is a problem in the wrong place M I. Learn from each other!
First, cool Dragon Alley domain name kulongxiang.com selected or can but since it is to do the regional portal should find the local existence of the street name or everyone familiar with the noun is better, so enable this domain name on the site's early publicity has brought a lot of difficulty! But do not rule out brand culture-if done well may be a good domain name such as Hangzhou's 19 floor.
Second, although the site is open last year, but frequent site is not open or data loss, and so on, which led to the original customer decline (insecurity) and the content of the site decreased. The most influential is the search engine collection! (So last month I also advised the webmaster to move this forum to the ADMIN5 stationmaster to rent, because this side is more stable)
Third, the forum's positioning did not catch, in the end is for life information or for netizens chatting. After a variety of surveys to screen the final classification of the forum you can go to the site to view!
Four, line offline activities are missing and can be said to be seriously missing. Open Forum all over the floor of the post is no more than 10 replies!
This issue for the development of the forum is very taboo, because the forum is an interactive platform if the rate of replies is not high what can talk about interaction? More likely to increase the viscosity of the site!
Five, lack of original! Original is a forum of the soul, no original that forum will be a sign of recession! What is original? Especially such a local forum, I give the advice of the Cool Dragon Lane webmaster is not the initial energy to collect life in the original and news, then to the news update faster site to collect news, But can not blunt move past, but try to use their own writing to beautify and decorate, let search engine feel your independence! And like to find information on your forum!
September 18, 2009 continued