Local Portal Market segment, specialize in a little, gather popularity

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

--Segment The market, specialize in a little, gather popularity [counterattack]

After their own two years of hard work, their own small have feelings, I can say, is the individual in the local portal to explore things slowly, I hope to be able to turn to the personal site to do a local portal webmaster a bit of guidance. I am also not a master, on the internet is also just an unknown "name" person. Don't understand the place, you can contact me, communicate with each other, progress.

Ever since. Do the local portal fail. I began to ponder where my market position was. Where is my target client? Some people say: "Portal all-inclusive, is right ah, the popularity can accumulate slowly, how do you think failure?" "At that point, I didn't think too much. There are several reasons for this:

1: For local, do the local portal too many, including there are harbor, hotline, XX Life Network, XX Urban network, XX City online. Competition is relatively fierce. Everyone is arguing about this piece of meat. If the industry is bad, then the market can not imagine. So I decided to quit the big local portal. Instead, start with a small market they don't care about. In that way, I do not offend, but also can be reassured to do their own market.

2: For my own just do the portal, a no popularity, two not well-known, three no partner to do the backing. Alone cavity blood is not enough to occupy the market for many years of the port competition.  Almost everything starts with the basics. Forum, Yellow Pages, talent. What can I do to pull advertisers to the empty Web channel page?
　　
Because of this, I finally determined to close the former portal, to do the industry market. At this time I, although not as much as business people, at least know what to do carefully.

Opportunities are always left to those who are ready! So is the market ...

I began to look carefully at the local internet market. Want to do talent network, but the local port has already eaten this market. Just a few friends want to buy a house, find me on the Internet to check information, on that day I checked the afternoon there is no local real estate more detailed information. Afterwards, this made me sprout a real estate portal site, Local in recent years, the real estate market develops very quickly. Although it is a district of the municipality, but the economic development in recent years and the high priority of the central government so that the economy has been a high-speed development, the real estate market is also unusually hot. With the popularity of the Internet, buy a house or a family event, buy a house with young, successful people, the majority of people who have the ability to consume. This is exactly the internet's loyal fans. So take a gamble on the idea of market positioning in the real estate industry ...

After 1 months of web site program preparation time. The Tanggu Real Estate network was finally born and bred. Remember a little site domain name must be close to the local, so just kind, there will be no distance, my domain name is http://www.tghouse.net, the site is done, facing the local industry class portal How to promote it?

My promotion strategy is to promote the network first--in the local promotion

So some friends are going to ask? Local type portal network promotion is not to peer to the forum to send ad?

No! I didn't do it, I felt like it would degrade my image. I did not choose to go to peer forums to send ads. But choose to do Baidu keyword optimization!

I only know a fur seo, optimization is not night search online masters of the article, their own practice. God to me still have care of (hehe ~), 1 months later, I stood in Baidu, the relevant keywords have reached the expected I did not think of the effect. This makes me in the future with the client to talk about advertising and got a trump card, the specific later I will talk about how to use these things to talk to customers about advertising things.

Secondly, I also posted a good relationship Baidu place, because they are locals. Can unite to plan activities. This has great benefits for individual industry portals. It can be said that both birds. A famous, two visitors. [Baidu posted every place very high popularity]

Subsequently, also changed several connections, just as several other local portals compete with each other, but I quietly began their own local promotion plan.

1: Thousands of leaflets printed. (it is said that 1 minutes and 81 pieces.) Cheap。 It is usually said that the small advertisement, this one, mainly has a transmission force, in the high popularity of the place in front of the door, not by leaflets alone, but by looking at the flyers that mouth, just to see the name, spread, wildfire. Can't send too much, that will affect the appearance of HA (-!) ）

2: If you have savings, you can hit his two issue of 1/8 ads at the local daily. Local real estate developers compared to the newspaper media, for you smashed the two period of advertising, not to the public to see, important in the developer to see, let them know. Oh！ There was a real estate network. It's good for your marketing ads.

When I Baidu keyword gradually pull the flow, there are some local promotion measures, began to have a bit of fame, and the local Internet aristocracy also know you this opponent, and they can only do BS. "Do real estate, just you, can't do it!" "Some will immediately expand the layout, the revised real estate channel." Maintain their popularity. And I. have already gone ahead of them.
Here are some things to be aware of when doing local industry portals:

1: The Web page to remember the beautiful, the atmosphere. First impressions are particularly important.
　　
2: Website procedures, such as registration, do not need too cumbersome.

3: Make good use of search engines. Optimize your own keywords.

4: Focus, focus, persistence! On！

And I'm less satisfied with a single real estate market. I'll do it all by myself. Market segments, gathering popularity. Naturally, after a large local portal layout has been outlined ...