Local Portal marketing: Five ways to improve the ROI of advertising

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Local portals in the business sales link, has been and is about to face the ROI of advertising. The ROI of advertising is the investment return ratio of advertising, our customers have gradually learned to evaluate the effectiveness of advertising, big business talk about indicators, small businessmen talk about the results. ROI cannot be improved, there is no hope for renewal.

Analysis of advertisers in the local portal site concerns, no less than the following 2 points:

1, the local portal site advertising accuracy problem. Vertical portals look very accurate, and local portals seem imprecise. As a result, ROI becomes a clear solution to the problem.

2, ROI is the owner of advertisers to assess the marketing team indicators. ROI looks so good, and it's appropriate to evaluate a marketing team.

The ROI indicator of advertising is the angel of The Advertiser and the Devil on the website. So how do local portals overcome ROI?

First, the construction vertical channel, establishes the professional image.

For the vertical operation of large industries, is to solve the advertising marketing precision of the means of concern, but also the depth of the means of mining flow value. Flow by industry classification, professional information filtering, become accurate and pure, in line with The Advertiser's intention to launch. At the same time, professional depth of operation, but also conducive to providing users with more valuable services.

However, the following two major conditions are required to consider vertical operation:

• The market has enough space. The imaginary space of the future should be sufficient to support investment, and must have lofty prospects.

• Sufficient profit margin.

Second, reasonable access to the use of the site to activate the flow of resources.

Each PV may have value, each IP behind may be real consumer customers. You must learn to use every channel of the site and learn to convert traffic into value through technology upgrades.

The channels are no more than these:

• Homepage advertisement bit. Significant location, high flow rate and great cost. Big advertisers like, small advertisers do not use.

• Home News text chain. The best place for embedded ads.

• Various internal pages, detailed pages. Not accurate, but the quantity is very big, Mickle.

• The Forum reads the page, the inside page.

Third, in advertising design efforts, design a variety of programs to monitor the flow results of different scenarios.

We must recognize that good design has a huge impact on results. Professional media companies for large-scale portal site advertising monitoring is in hours. The design of multiple sets of different advertising, real-time monitoring results, for the promotion of ROI is of great value.

Different groups of people, different periods, different locations for the design of harsh requirements.

What is a good design? Click-through, high conversion rate is good advertising!

Iv. promote the conversion rate with activities.

The community resources of local portals are endless treasures. Through community interaction, online and offline activities can effectively promote ROI. Many of the local portals ' businesses are localized, customized businesses that are difficult to instantly trade online. Therefore, through the activity transformation resources, is the online advertisement effective supplementary way.

Step on the floor, the second kill is very good very simple way of online activities. and a variety of group buying, classroom, through train activities are very good to online traffic on line to cash in real consumption and actual consumption experience.

V. The application of the outside station extension technology.

Various stations outside the promotion means is the effective supplement of the flow. Some early group buying network in the exceptionally difficult years for us to sum up a lot of ancient promotional techniques. The integration of these extremely grassroots techniques with internet expertise will produce tremendous strength.

This kind of technique is: Station outside post, mail marketing, QQ Group marketing, event marketing. The highest end of nature is the legendary viral marketing-event marketing.

Back to promote the original intention, all operations and sales of the purpose is to gather the flow of Web site resources, shaping the impact of the site. So remember: From the line up, to the line. (Text/Dream Qinhuai)

Dream Qinhuai: The "dharma finger" of local portals ' profitability