Local portal operation line to promote experience sharing

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As a result of building a local portal network threshold is getting lower, so have been many webmaster friends of all ages. How to operate the website and how to promote the site has been a lot of local webmaster difficult to overcome the difficulties, the author has worked in a local information network for some time. Today to sum up the experience of this period of time, hoping to give a hint of a friend in confusion.

No matter what kind of website you are doing now, it is believed that every webmaster knows the need to update the website content. And our local site is to serve the local people, so that the updated content if the local people are most concerned about, the more content the better, the more useful information provided, the more attractive the site, generally speaking, local site A person is more difficult to operate, the channel involved is too wide, At the beginning of the site we can go to the site to recruit some part-time to help us manage the site together, let them mass release relevant information, original, reprint can be, as long as the user can bring practical information.

1 Local website online optimization promotion

<1> use SEO to upgrade the site rankings and brand: After these several periods of observation, found that many local webmaster do not pay attention to SEO, the site on the line to go offline promotion, ignoring the importance of online promotion. Some also sent Baidu know, cheat type of a ask a answer to obtain the unsteady flow. But the SEO is the most cost-effective way to promote the brain after the determination is a big loss, to know that we are faced with users do not know that the local site, most of the search by Baidu keyword to find our site, and most of the local stations do not set up keywords, and some of the key words are not indexed. All in the choice of keywords before the keyword tool analysis, select the index of keywords, to optimize the site can improve Baidu rankings, not only increase the site traffic but also can increase the brand effect.

<2> use of local popular forum and bar promotion: Early can use the local popular forum, first of all, we must first in these popular forum mixed popularity, earn points, the forum's personalized signature to the site name or our local website advertising language to promote our website. Post on the forum on the best to send some soft or hot topic, not too advertising, otherwise the administrator will definitely delete; usually nothing can go to the local post posted, but the post does not involve advertising, because the bar management is very strict, but we can put the signature to place our website icon, Often to post replies to increase the site exposure rate, to promote the site also has some help. If you have a strong social skills, you can make friends with the forum or post bar Administrator, so that the promotion of your website more powerful.

<3> do a good job of QQ Group and mail promotion: we can register a number of QQ, specifically used to join the local Q Group, add group when there are certain skills, now many QQ groups need to add validation information, in order to improve the pass rate, we can according to different groups fill out different answers, such as the QQ group to join the campus class, We can write "teacher my QQ is stolen, this is the new QQ number"; or join the local friends group can write "I was introduced by a friend" and so on! Anyway, to let the administrator believe you, such writing will generally pass. In this way I add hundreds of senior groups at a one-time, after joining the group to remember to view the group rules, the network name according to the provisions of the amendment, at the beginning we can not directly send the link to our website, need a little and inside the people mixed, using the third person to publish soft ads, such as "This is what the world Ah, this person still have conscience?" Attractive topic in additional links, curious people will go to point, this can give us a certain amount of traffic, site visibility will improve. QQ Group has a function is to mass mail, we can send the website preferential information or activities through the Group mail sent to everyone, of course, now have a lot of QQ mass software, if their own time is not enough can go to Taobao spend dozens of dollars to buy one, every day can send thousands of emails, this is a super cheap promotion method, As long as the message content is good or has a certain effect.

2 Local website Online promotion

<1> do a good job of internet cafes promotion: Because the Internet café is the place where people gather, so the initial promotion of the site we can use Internet cafes to improve the visibility of our site. First of all, we need to get in touch with the Internet café owner or network management, and communicate well, if the Internet café is willing to cooperate, we can free internet cafes for exchange, or direct pay to Internet cafes. After the cooperation, we can set our website as an Internet Café homepage, in the Internet café wall affixed to our posters or Internet cafes mouse pad (mouse pad We can go to Taobao please design the production price or full of cheap).

<2> do a good job of taxi car stickers promotion: Everyone has taken a taxi, should have seen the car affixed with a "no smoking" label, most of them are not beautiful. See this and think of why not make some exquisite point of the label to the taxi master, we all go to Taobao contact sellers, let them design beautiful patterns above written "Wuxi 369 information network-Warm tips smoking harmful health" in the lower right corner of our web site, such a self-adhesive as long as a few cents, I believe there will be a lot of people rob. That's what my company does, and now a lot of cars have our icons, and these icons can be posted to hospitals, public toilets, and they're happy to have them. They can also design some, such as the mall in the room inside the hint, the same can not be very good effect.

<3> do a good job in the Community Flyer promotion: Leaflets if the rich can buy their own, if not, you can find some business sponsorship, in the leaflet on the release of some sponsorship promotions, although this method of consumption of human and material resources and not environmental protection, but as long as the promotion of the perfect design, the effect is

<4> work with the local newspaper society: Everyone knows that every place has its own local newspapers, such as Beijing has Beijing daily, of course, my hometown of Wuxi also has its own local newspaper, for how to cooperate with the newspaper media, there are many ways, but I suggest that everyone, Site at the beginning of their own brand and popularity are very low, you can work with small newspapers, step by step slowly, as long as the insistence will be many newspaper cooperation.

The promotion method has many, the method does not divide the good or bad, is whether you have the ability, can persist, these methods are we now use, the effect is very good. Only by giving practical action can we reap the rewards. This article originates from the Wuxi 369 Information Network http://www.369xxw.com hope to be helpful to everybody. Reserved copyright information in A5, thank you