Local portal Operation strategy Guide

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With the increasingly fierce competition in the Internet industry, the competition between local portal stations is particularly protruding. So what principles and strategies should we use when we run local sites to make the local portals work? summed up the industry's many views, probably divided into the following points:

First, the local network media, with local newspapers, magazines, radio and local media, and their commercial operations have a greater similarity.

Second, the Promotion: website promotion + Ground promotion form, single online promotion is not enough to make your site more people know, so should take appropriate offline promotion, such as the distribution of discounted information leaflets, or the issue of discount membership card free to the public, and regularly carry out charitable activities, these will greatly increase the visibility of your site.

Third, information collection channels: As local media, the timeliness and quantity of information is also very important. It is good to build an information channel with some other local media, such as newspaper reporters, or to collaborate with the media.

IV, Column settings: The column to be popular, do not become a consulting station, otherwise they are not close to life.

Five, the profit model: The profit model generally has the page advertisement, the membership card fee, the advertisement Alliance, the merchant joins the fee, the channel name and so on, according to own superiority reasonable choice profit pattern.

Vi., Word-of-mouth: Do 10 good things do a bad thing, want to maintain a good reputation, you can not play any small trick to make users feel cheated, otherwise it is tantamount to announcing the death of the site.

The above points are summed up a number of local site management should be macro grasp the general direction, but the webmaster also want to know "details determine success or failure", so do not let go of any details of processing, these will be your bright spot. If the webmaster for the local portal management also some experience, welcome to share!

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