Local Portal profit: free to charge

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Profit, is all do the local portal station Webmaster Friends Most concerned about a problem, how to profit is a very broad topic, today to share with you a small link in the profit link, free is to charge. 5 years of local portal operation process, I also personally from the free access to the charges, then why the free for the fee?

The development of local portals is very long, in a county-level city, to make this site in the city has a good reputation, it's going to take about 1 years or even two years, so in this year's development, we have to think about how to get businesses to spend money on our site after a year, and I'd like to share my experience here.

One, free is for what

I think free is nothing more than three categories.

1. Expanded content

For example, classified information, housing rental sales information, we definitely want to really free, the reason is very simple, this is to protect the content source of the site, only a free more people come to your website to publish information.

2. Guide

What does it mean to guide? In fact, to see the literal meaning, in the holidays we can to some often advertising business to carry out a free advertising, every industry on one, when the other businesses in this industry to see this business in your website has ads, they will follow the bandwagon, this is guidance.

3. Show effect

Show the effect of this first prerequisite is that our site has a certain amount of traffic, why to show the effect? The answer is simple. For county-level cities, the Internet is still a new communication platform, even if you tell them that your IP is 10,000 or 20,000, they will feel that in your site ads do not mean, but also to an audience of only 3000 TV channels to launch. So, we have to solve this problem, how to solve it? is to give the merchant a free experience period, for example, I can give the enterprise 5 days of free experience period, let him see the concrete effect, show us the strength of this platform.

What is the relationship between free and charge?

Free is an initial means of popularization or guidance, and when we thrive we need to get more people to contact our website in the name of free, and the charge is the policy that we are implementing at a certain stage of our growth. We have to be free to act as a cushion before executing the charges. I particularly disagree, the site is not an advertisement, but also let this position has been empty, because no one is willing to pay.

In short, in the process of operation, free is not less means, but not for free and free, to have a purposeful, targeted to free, when we walked through the stage of free, then the charge becomes much simpler. This source for Weining http://www.wusa5.com Original is not easy, reprint please note the source with links, thank you.