Local portals Take the first step out of the vertical field

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In the face of the internet giants, localized local communities seem to be the only options for the development of small websites, as can be seen from the emerging online "next gold mine of local life". So how does a local portal attempt to begin? Maybe we can look at the history of the Xinjiang it network.

Xinjiang IT Network is located in Urumqi, Xinjiang Capital, founded in 2004. In Xinjiang, the lack of internet talent, investors lack of network awareness of the premise, competitors are also increasing after disappearing, fading out of the local internet industry, where peer opponents are due to Xinjiang channel differences, user network awareness and difficult to protect themselves. Today, Xinjiang it network based on the accumulation of it domain users, in 2011 created a local portal e Tianshan City Forum, and plans to exert force in 2012.

From the development of Xinjiang it network, this is a typical example of a single domain as a breakthrough, and then toward the portal. Another similar but more famous example is the beginning of food as a breakthrough and then to the door.

Vertical areas are easier to survive

It can be said that every city now and then more or less have several local portals, but most of them are half-dead. So instead of offering a wide range of services, obviously narrow and refined easier to achieve success, the aforementioned Xinjiang it network, the daily IP only 2000 to 3000 or so, but its PV basic can easily broken million, and from Baidu to traffic daily no more than 200 IP, mainly the station lacks professional technicians, In the search engine performance is very poor. A daily update of more than 20 articles of the website, the snapshot incredibly more than 10 days.

For places, there are always enthusiasts in every field, and these enthusiasts are excellent sources of users. For the less powerful site operators, it is clearly a good way to grab a single area, and people with the same hobbies have more to talk to. In a big way, the success of the vertical field is more survivability-there will be no internet giant to a place to do a vertical area of the site. This virtually for webmasters to avoid a lot of risk.

Successful entry into the portal after a single field success

When a certain user accumulation, and then to open up a broader market is obviously more simple, the success of the Dragon Lane is a good example. After the accumulation of vertical areas, the development of the portal will be more smooth, the first batch of hardcore users of the user viscosity naturally do not worry, and for the local, Word-of-mouth marketing is obviously more effective than other ways of marketing, although Word-of-mouth marketing is very slow, but the resulting user viscosity is indeed the highest. A local portal traffic can not explain what the problem, user viscosity is the most important.

From the user point of view, vertical areas in the development of a certain stage, inevitably will be to more areas of development, the needs of users will promote vertical Web portal process. In meeting the needs of netizens in the interests of hobbies, netizens will also actively seek to meet other needs of the site. And the most direct, is not the need for life?

Moving from vertical to local portals

From the vertical field of development for the portal site, still should be a service to the people to meet the needs of users for the purpose. Xinjiang IT network provides us with a good idea, its operation so far, never pay attention to the local major news, its foothold in order to find high quality and low price products for netizens this purpose, and then for users and businesses to provide information around, apparently a street which the food is more delicious can arouse the attention of netizens. The news that a local leader is busy will be out of the way.

From facilitating the transaction between the buyers and sellers, to promote the interaction between the buyers and sellers and the website, not only can you help the merchants to penetrate the net, but also make them know more about the merchants, and it is a good place to complain. A local portal coming from the vertical field is clearly more likely to facilitate such interaction.