Local site search engine optimization weights

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After this period of research, for the regional search engine optimization summed up the following points:

Regional search engine We are divided into 2 categories:

The first category is such as Google, Yahoo and other global quality search engines, such as Russia's google.ru, Israel's gogole.ie, these search engines in different countries have a focus.

The second category is local search engines, such as the randex.ru of Russia. China's Baidu, Sougou.

As a result of different countries and regions have localized search engines, these search engines on the domestic (China) site included in the rankings is very bad, can be said is not included. Why?

I looked for the following three reasons, in order of weight and height.

One, external connection (the most weight).

For the first category of search engines, the largest external connections, your site to get the external connections mainly from where, such search engines will be the weight of the search engine to the local search engines, which appears to use Google's different national suffix search engine results of different phenomena. This requires us to do in the Russian market to try to find as many Russian as possible, it is best to use the Russian national website to do external connections, increase the local external connection weight, is the site opened more localized.

For the second type of search engine, this is the most inevitable, all the weights will be generated by the external connection, because the local search engine does not index other countries of the site, as Baidu will not be indexed Russian version of the connection is the same.

Second, the host location.

Host location is also a very important weight, this is also one of the search results parameters. The first kind of search engine is obvious, take Google as an example: search for a keyword in Google, there will be four options, are all Web pages, Chinese web page, 115.html "> Chinese Web page; Doing experiments with any country version of Google results in a local option. How did "China's web page" come into being? I reckon this is the geographical option, the index of the site is placed on the domestic host. An example, Chinese search jaw crusher Select "China's Web page" we placed on each server site will not appear.

Of course, we can trust that customers rarely choose this option. But you can be sure that the first type of search engine will give a higher weight to the local site. You can use Chinese Google search Jaw crusher experiment.

For the second type of search engine, the impact of host location is smaller than the first category, only from the site browsing speed to consider the site should be put to the promotion of countries and regions.

Third, the weight of the domain name.

Domain name is divided into international through domain name com\net\org and country, geographical domain name.

Area domain name weight in the end how big? I personally think it is not small, but also has a certain role. For those who are not the world's most common language, it is better to use the country's domain name, such as China's use of. com.cn, or direct use of. CN. In addition, for those customers are limited to a certain country, also use the country domain name well.

Finally, our customers in different countries and regions, we need to focus on different countries and regions to promote. We want to do a good job in the global Search engine optimization, learning and in-depth search engine optimization of regional nature.

Add a bit: The weight of the domain name resolution DNS resolution is best to use the site's local domain name server.