Local SNS website How to cultivate repeat customers

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

SNS website especially the local SNS website does not take the traffic as the goal, the stationmaster also does not take the SEO as the main lesson, we pursue in the final analysis is the active member, also is the general meaning repeat. Today, the national SNS sites abound, vertical subdivision of the site has sprung up. Local SNS sites based on regions or cities are under great pressure. Under such fierce competition, how should the local SNS website cultivate repeat customers?

First of all, through the existing relatives, friends, classmates, the villagers to promote the formation of the site's core user groups. Local SNS site is based on the "six-degree space" theory, this theory can be widely described as: "You and any stranger between the interval of no more than six, that is, up to six people you can know any stranger." To say that, want to meet new friends, at least through 1 to 6 have already known friends, this shows, SNS site initial focus or acquaintance between the promotion. First of all, the site recommended to friends around, fellow and classmate, this at least dozens of or even hundreds of people. As a result, the site's first loyal membership of the core circle formed, this group of people will also become the backbone of the follow-up development of the site.

Secondly, SNS site should highlight the regional characteristics, so that users find the feeling of home, so that they have a sense of belonging. This should be done first from the details of the site, such as the site navigation design more prominent local characteristics. A lot of SNS website uses is the uchome procedure, many stationmaster uploads the program to the space to begin to promote, even the website logo are unwilling to change oneself. Casually Baidu powered by Ucenterhome, you can search thousands of uniform, thousands of people side of the site. There is no unique site like a person without personality, others will not remember you; Similarly, local sites with no regional characteristics are also unable to gain the trust of locals. In this respect, the practice of wheat is worth reference, it will casually look at the column named Pedestrian street (pedestrian street is a famous shopping center in Hefei, Hefei and even the entire Anhui Province has a high visibility), which allows users to come in there is a kind of intimacy.

Third, the site to do "people-oriented", highlighting the humanistic care of the site. SNS site than any type of site are more people-oriented, the user is God. All we do is serve the user. To this end, our site managers to do: first, recruit a few beautiful mm guest service, whenever there is a new member registration, all want to leave a message or say hello, welcome. Many beginners will not use the new features of the site, customer service personnel to be patient and meticulous guidance. Second, the administrator can not hide in the periphery, to penetrate the public, and users to mingle, let them feel that the site management personnel around us. Third, the performance of the active members have to have additional incentives to put them into the site management, which is a lot of forum usage, SNS site to do this to the extreme.

Finally, to hold more offline activities, pull the user psychological distance, the dating activities from the line to pull to the reality. In this regard, local SNS sites have innate advantages, because the same city activities are more attractive: economically, the cost is less; Psychologically speaking, users will not have too much alert. According to seasonal season, can hold different types of activities, such as spring, many netizens want to rush out of the fence, to nature. Wheat network on the plan to host a bicycle outing, members of the positive response. The current activities in the further preparation, in addition, we ordered a number of printed with a website logo t-shirt, ready to allow members to uniform dress on the day of the event, you can imagine, dozens of bicycles from the city of Hefei through the suburbs, coupled with dozens of of men and women of uniform dress, this event will also be an unprecedented publicity campaign.

I am not, the opinion may not be deep enough, I hope that the above points to the vast number of colleagues to help, but also want to ask for advice in the square home. Another, I would like to make the vast number of webmaster friends. qq:280783659 This article from the Wheat NET, reprint please keep the website http://www.ms551.cn