Local station details: content and popularity as King's foresight

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Content for the king, popularity win, this is the local portal site essential link. Content enrichment, rich, novel, website popularity has a lot of businesses stationed in order to gain profits, this is the webmaster are hoping for the situation, in order to these two main points, the webmaster are working every day. How to win? Many webmasters just understand the "content", "popularity" of the two words of theoretical knowledge, but do not know how to operate. But do not be too anxious, as long as the content and popularity for the king has foresight on the implementation of a good way to find some ways to combat. A lot of webmaster are looking for shortcuts, hope to be able to create the region's best site, hope to make a lot of money, can leap into celebrity. But we all know, do the local station is the so-called shortcut, the fastest best promotion method, but also to have a lot of resources and pay sweat. Today I talk about the local portal of these two major elements, as well as the summary of empirical methods.

Content for the King

"Content for the King" is understandable, the network everywhere rumors, also has been deeply imprinted in the minds of the webmaster. The collection of content is easy to say and difficult to say. Everyone knows to collect information. directly copy sticky paste on the line, and many webmasters do so to operate, to their own collection of original content is relatively large workload, and directly copy sticky, finger move, the site immediately has a very rich content. In fact, the author is the beginning of this operation, convenient, and hope that the early listing of the site, but a little longer, the author found two problems: First, Baidu included very slow, the first day on the collection of 1, 2, and also not well, the site has been listed for several months but the site weight is very low; second, I did a lot of promotion , such as QQ group promotion, soft text promotion, SEO. But four months have passed, the website traffic is pitiful, the classified information section also is the information which oneself publishes, others are some of the advertising, the forum is still very deserted, on their own several friends registered members, the other is their own vest to play; see this situation, I just built the station of the enthusiasm light, What exactly is the problem?

(1) First in the local QQ group to solicit the views of netizens, many netizens have said that they actually like to play the forum, but the forum is too deserted, also no meaning. and want to find some information, although this site has a lot of content, but are not new, the other sites on a lot of, everywhere see, a little cliché.

(2) The problem appears in the content? According to this point I also Baidu under the "Local portal site content importance", the Internet has a lot of topics on the content, almost all said "content is king", it seems that the problem is really out of the content. As mentioned above, Baidu contains very little, outside the chain is very few, the Netizen also cannot know this website.

Found the problem, the author wholeheartedly to create a website forum.

(1) I found a local daily newspaper and worked with them to get a lot of original information from there. And the newspaper is free to advertise on the website. In fact, they also do not value the site to bring their benefits, after all, I this new station, no flow. Mainly the newspaper owners are very supportive of local portal sites.

(2) from microblogging, Sina blog, and other news sources to find.

(3) organized their own editing team, of course, to support their friends selfless help, formed a small shop, street news with the shooting and other original news.

(4) The food organization has organized the test eats the activity. This is also one day we are editing team accidentally saw a new restaurant, whim, and their cooperation, dare to do. Inside found the catering boss, do eat activities, did not expect the boss hit. Activities specific process is such, first published on the site to eat Activity Bulletin, of course, the premise is that the site has a certain amount of traffic, online enrollment, each participant can participate in free to eat activities, and write a taste of taste. This kind of post quality is higher than the general post, very attractive. With this experience, we then organized a large and small to eat a lot of activities, the initiative to contact the catering business, they provide free meal services, we through the forum to recruit users to try to eat, the users must write a taste of taste, as well as photos, to help business publicity. The Netizen is we collect in the forum, everybody can register, each time cannot too many, generally in 10 people. Posts are mainly to enrich the content of the food section. And we will contact some of the relatively brand impact of the business, the active telephone contact, but also have their own initiative to do this kind of test-eating activities, because of their business can bring a lot of benefits. Soft publicity is more persuasive than hard advertising.

We have tried other things like essay activities. Here I also say one of the activities. Previously organized a "First love essay Activities", the effect is very good. First Love is the best, is also the most memorable, many people have a hard Ming first love, but more people choose the first love deeply buried in the heart, do not touch, because also do not know who to say to the other half of the present, will make him (she) unhappy. And we this activity to give them this can describe the opportunity, of course, this essay activities are anonymous, so that everyone can not worry about who knows, can speak freely, the once that paragraph or beautiful, or sad feelings. Response to a lot of netizens, including some netizens wrote particularly true, especially moved, a lot of people love to see, because it is true, may also have their own feelings in it. Online submission, then let users score, scoring the most can get rewards, there are 3 prizes, the first prize two movie tickets, you can take his (her) to go to the movies, the second prize a baby bear, if the boy got the words can give (her), third prize a hot water bag. Prizes are the author's own money to buy, because the beginning of the sponsorship is also more difficult to pull, but also small emotional type essay activities, so did not find a sponsor.

Popularity wins

With rich content, it is bound to bring a lot of traffic, next to build the popularity of the site. In fact, I think to build a website popularity, should care. What is popular, is the enthusiasm of netizens. You are good to them, they naturally return to make corresponding returns. How to build a website popularity?

(1) The first is the quality of the post, the title should be attractive, content is also better, this in the above content can be reflected.

(2) The second is timely replies, guide and motivate users to post, so that users feel the recognition is understood to be respected by the feeling. You think about it, if there is a netizen to send help post, and you can quickly answer him, then he got help in time, will remember this site in mind, this site is good.

(3) The third is online and offline activities, irregular organization of some online or offline activities, so that everyone participate in, offline activities can be closer to each other's distance, forming a cohesive force. Online activities under the line above the author mentioned that the test and eating activities and essay activities are very good promotion methods. In addition to using these two activities to promote the method, the author also tried other methods. For example, every year we will organize the Spring Festival party, in the party doping a lot of small activities, such as dinner, performance, lottery and so on. Many netizens spontaneously apply to participate in the activities, and they have their own initiative to rehearse the program. In fact, the local portal site is to provide local netizens with a mutual exchange, interactive platform, netizens will not regularly organize their own activities, and the site is just to provide such a platform.

(4) The fourth is to co-operate with the local government. On the site to set up a similar "voice of the Masses" column, local netizens in the life of what problems, and government agencies related to people's livelihood issues, can be said in this column. And the relevant government departments will respond in a timely manner, so that can be very good activity netizens love, sticky users, and government agencies can profit, just imagine, people's livelihood issues can be dealt with in time, then the relationship between local residents and the government will be more harmonious. Some webmasters may find it difficult to co-operate with government agencies, and indeed so. However, if you can help the government to do the information industry, it will certainly be welcomed by the Government to bring good results to local governments. You can help the local propaganda department do some publicity, the local government will not generally refuse, but also depends on the influence of your own media.

Content for the king, the popularity of winning foresight, and then implement the next actual combat. Local portal content and popularity are there, then success will be within reach. Do local web portals to local netizens as the foundation of the core, to local netizens create value, care, they will be rewarded. Remember impatient to eat hot tofu, do the local station is a long-term process, to play a ready battle. Content + popularity is the successful way of local portal site.

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