Local station interview: Flat in the surprisingly effective Chifeng life network rise

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Preface: Hello Everybody, this period we interviewed is the Chifeng Life website is long. This interview, Chifeng Life site long to share his station to build the course of his site, rich line activities under the lines, do a good job every step, hoping to give other owners to take some advice.

Moderator: Chifeng Life Site Long Welcome to our KINGCMS interview column, first of all, please introduce yourself and the story of the website.

Chifeng Life Network: Everyone good friends, I am chifeng Life Network webmaster. First of all, thanks to Kingcms can give me this opportunity to communicate with you, I will build my station experience and share with you, at the same time, I built a station for more than a year to accumulate a little experience and we do the exchange. In July 2009, I graduated from the Department of Information Engineering, Inner Mongolia University of Technology, after graduation and a few good students to join the North Drift Army, at that time in Beijing to find the first job is to engage in 3G communications technology company, perhaps the people know that communication, communication technology is still relatively hard, National business trip that is common, the communications industry spread a more popular Limerick real reaction to the life of communication engineers, below and share with you:

Married Han don't marry Lang, all around the year busy, spring and autumn don't meet, go home a pack of rotten clothes; I am a communication lang, uprooted outside, the day tired legs weak, evening still for information busy; Iron shoes tread Broken Road is still long, notebook bag shoulder, sunny sun shines on the body, rainy days mud print two lines; Homesick pain in the heart, the universal drift for often, years out, can't go home with parents, lifelong unintentional tube, relatives and friends to destroy sweet, heart have bitter can't say, answer can only laugh to keep out; Wages a little tear row, how can buy a commercial housing, pressure big gas difficult to breathe, the future in which road confused; Lovers each side, sister Hope eldest brother early return, Acacia bitter sister difficult to swallow, distance pull love yellow; Good women do not marry communication Lang, all year round sits, home trifles, heart unworthy to father and Niang, hazy moonlight Sprinkle the ground, brothers wine together, regret to go this road, in the same boat to raise sail.

Oh, this is the situation, I do not want to grow out of the old in the outside, so parents in their hometown to help me arrange a job in a unit when the network administrator. Three-tier city life and work are more comfortable, work every day is 6 hours of class, 6 hours in 1 hours to do a day's work, so the time is very much free, most of the time every day in the online. In fact, initially did not want to do the local portal site, just want to help others to do the site, earn some extra money or something. Later I found that other areas have their own good sites, and we chifeng has not a people familiar with the site, want to find a message is not particularly convenient, so I think why I do not own a website, free for everyone to publish information, to build a platform for the release of information, let people publish to find their own needs of information. Oh, here, we think that my idea is relatively simple, in fact, at that time is really like this, at that time did not know what is called the local portal, website profit, network promotion, website operation, network marketing and so on these network nouns. Only later through their own continuous learning, only to know that the site is also can make money, so it increased my motivation, I must do this site well, so that Chifeng life network become a well-known local portal Chifeng!

Moderator: I was your North drift experience and simple and not simple ideas attracted, I can not wait to know the beginning of the station you are how to launch the site planning?

Chifeng Life Network: The site platform to build up, first no rush to promote the site, because the content of the site has not been enriched, you go to promote, users go into the site to see what things are not, people will not come to your site after the natural, so instead of a negative effect. So the first step is to enrich the website content, my site includes classified information, real estate channels, talent channels, all of which are copied from the information of other websites, and some of the information is even taken from the small advertisement in the street, and then published in the manual edit to the website. Initial site operation This is basically the case.

Moderator: May I ask the website main column is the real estate channel and the classification information? Why the main two columns?

Chifeng Life Network: Well yes. The main column of the current positioning is the real estate channel and classified information this piece, but these two are just the temporary can not be profitable columns. Because I pay more attention to the content of the website, early this first of these two parts of the content of a little enrichment, in the process also slowly cultivate the habit of netizens, the ultimate goal is to cultivate a netizen to the idea of renting a house on the thought of the real estate to the Chifeng live network to publish and find information. I'm doing it slowly at 1.1 o ' time. The only way to achieve profitability of the Word-of-mouth business column, the current piece I do is not too good, the number of businesses is not too much, but also need more work, hehe.

And I recently why the main two columns because I found that we have two local do a better DM ads, the information inside is a lot of real estate information, and our city is currently engaged in the development of new urban areas and construction, followed by the real estate intermediary in recent years also reached thirty or forty, It should be a lot more in a city with a population of only more than 700,000. So I think there should be a real estate market, and real estate This piece of information is indeed more, so I am now trying to find out how to let people go to my website to send real estate information, instead of spending money to the DM newspaper to send information. Of course it takes time to develop. Classified information column is sure to hit, because the site itself is a local portal site, users to the site is also looking for the future needs of information and release information.

Moderator: Site Column planning Well, the content of the site is also more substantial, and then the site is promoted, do not know how you are to promote this piece?

Chifeng Life Network: Speaking of publicity this piece, I really have a little experience and share with you, but my method may only be suitable for three-tier city and grassroots webmaster, rich big guy can bypass, hehe. I hope these methods can play a role in this. About the promotion of this piece I have been in the A5 Webmaster Network published an article: "Grassroots webmaster should be how to effectively promote the local site", interested webmaster friends can search the next look. And today I'm going to take this opportunity to talk to you. Below I mainly from the line promotion and the offline promotion these two parts to talk about.

First of all, talk about online promotion bar, this piece may be more familiar to everyone, I would be more specific to say it.

1, QQ group promotion. I registered a few QQ numbers, specifically used to add local groups, add group when there is a small trick, many groups need to add validation information, in order to pass the audit, I usually fill in the verification information in the "Buddy introduced", "friend introduced" and so on, anyway, is to let the administrator feel you know their group, This will generally pass. In this way, I have added more than 200 local senior group, there are 500 people, there are 200 people. After joining the group, many groups have their own format name, have the time to fight in accordance with the rules of the group to rewrite their names, or you later if the ads, the administrator to see you are foreign, the consequences can be imagined. Group added in, we are sure to start to publicize our website, publicity here also has the skill, do not send some hard ads with connection, let a person look uncomfortable. You can add local hot news to your site, the news has an attractive title, so that you send the title and article to the group, so that people take it for granted that this is a news, but also to our site to bring the amount of browsing, the site's visibility a little bit also accumulated. At the same time, my site has video modules, usually have time I will be the major video sites on the more popular video sent to my site, and then through similar to the way the news sent to QQ Group, Nature also attracted a lot of volume.

2, local paste and forum promotion. Posted to the local post, but the content can not be involved in advertising, our local signature file can put on their own advertising pictures, often to post posts or replies can increase the exposure of the site, to promote the site also played a certain effect. To the local forum post is also the best to send some soft wen, otherwise the administrator is sure to delete the post, if you have good PR ability, and the administrator to become friends, the promotion of your website must play a big role.

3, micro-bo promotion. You can see that my home page is hung with my microblog address as well as a picture with a Weibo connection. So every day my microblog will add some new listeners, this is also on the one hand resources, over time, the audience a little bit of accumulation, later this is the resources we can use.

4, other online promotion. Everyone in the network to add more local users, often update their own state, or often published in the log, it is certain that someone will see. QQ state frequently replaced, add their own websites and links, there will be a certain effect.

Offline promotion, Oh, may be a bit of soil, a lot of stationmaster also know, but it is quite effective.

1, taxi car stickers promotion. We Chifeng a total of more than 3,000 taxis, many drivers are in black and white in front of the driver's seat, "No smoking in the car," the words, it is not beautiful, so I burst into inspiration, why not do some beautiful stickers to the drivers, above said "Chifeng Life Network warm Tips-no smoking in the car" And then there's my URL below. Say dry, I contacted on Taobao to do self-adhesive, a total of more than 2000 printed, only 300 pieces. Printed out, I went out to the driver, I did not expect the driver to rob me of the Chifeng, now there are at least 1000 taxis in the area with my sticker warm tips, calculate the car every day to pull 50 people, so every day at least 50x1000=50000 people can know my site.

There are several points to be noticed in this way: (1), printed self-adhesive as much size as possible, this is more eye-catching, (2), self-adhesive materials as far as possible not to use that kind of paper, because the paper paste time is relatively short, easy to fade, as far as possible to choose the kind of thin plastic, specifically called What material I also call not on the name, Oh, anyway, the better the quality of the better paste the time must be longer; (3), the address of the advertisement can choose at the bus station or the railway station, because the taxi traffic there is relatively large, so it is easier to operate.

2, rickshaw promotion. We have a lot of local human tricycles, the body behind very flat, often businesses hanging ads on the above, so I printed 100 90cmx60cm size ads stuck to the rear of the human tricycle, and I paid only 100 advertising printing costs, Altogether 400 yuan and gives each rickshaw Master 2 yuan a bag of washing powder.

Moderator: Have you used any of these methods? So what do you think is the most effective way to advertise the website?

Chifeng Life Network: Yes, these methods have been used. Below I mainly from the operation difficult degree and the effect aspect simple analysis.

Online promotion of this piece: QQ mass comparison or easier to manipulate, the promotion of the daily can also bring a lot of real traffic, but for personal webmaster this way the difficulty is not adhere to. If you have 200 QQ group, you think of your daily to 200 groups of information is how much work, although there are all kinds of mass software, but Tencent pony restrictions too strict, at present I have not found a good mass software. Stick to promote this piece can also, now Baidu Bar also allows the signature of advertising pictures, you can design a beautiful advertising picture signature. Posted to the local post, posting this piece as far as possible to choose to send some high quality posts, so that friends to participate in the discussion, so that your post will certainly not sink, the post visit is high, your station naturally do not publicize it, hehe. If you do not send such posts can go to the end of the Earth, Mop, the West temple of the major forums to find, much went.

Below the line to promote this: taxi stickers warm tips and rickshaws paste ads these two methods are relatively easy to operate, publicity materials after the printing of 2-3 days to go out to find a taxi to send ads and find a rickshaw Master stick ads on the finish. This method can only improve the visibility of the site, so that people know that there is such a site, but can not bring much traffic, this is the actual operation I found after the problem. But the site on the initial stage can let most people know there is such a website, then this publicity effect can also, hehe.

Moderator: Very curious, for a just start not understand the website operation of you, can these promotion method operation share so good? May I ask if these methods are your own study?

Chifeng Life Network: Yes, from the original switch to do the Internet to the present a little understanding of network Marketing, SEO technology, website operation, micro-blog marketing and so on most of their own through the internet to learn their own. Oh, here I want to feel a little bit, the internet is really good things, whether you are a rural backwater or in the bustling metropolis, as long as you can have a computer access to the Internet, then you and all people see the world is the same. So we must not waste such good resources, make good use of, and constantly recharge their own. Every day I will be on the website A5 Webmaster Network, to see the latest Internet information. Webmaster avoid to understand under SEO technology, learning SEO technology I often go to seowhy forum. Network promotion, Network Marketing This knowledge can go to push a forum and 28 push forum. So we must communicate with everyone a lot of learning, you can progress, do not work behind closed doors, do anything is such, not only to engage in web sites.

Moderator: Well, learning is essential to everyone. I see the website has an "online shop" column, and "Video shopping" section, talk about these two columns bar.

Chifeng Life Network: "Online shop" This business has been done for half a year, but did not do a good job, the business is always on the go, may be not found a good business, their business ability is still deficient. But this year I have summed up some of the web site to carry out the operation of this piece of experience, I think it is inevitable to do the site to go out and businessmen to negotiate, I personally think a good webmaster should also be a good salesman, so stationmaster also must practice good business ability this one internal strength. Make a website only oneself go to and the merchant exchanges to become to know the real demand of the merchant is what, this can continue to perfect website. Now many webmaster think that engage in local portal business is the most important, technology second. Indeed, I also agree with this view, the site if there is no business there is no funds, there is no money to talk about what development. So conditional webmaster can form a good business team, then your site is not far from the profit. Next my short term plan is to improve the business ability of this piece, increase the website revenue. Long-term planning is to further enhance the website information quality, improve the site visibility, and gradually build Chifeng region's largest comprehensive information portal.

"Video shopping" This inside video is made by myself, some businesses I promised him to upload video, but some businesses are not big brand merchants, they do not have their own promotional video materials, so I took DV to his shop simply patted the next store environment, back with movie Maker simple treatment, hehe, a bit of a flicker of the ingredients, but the merchant is also very satisfied.

Moderator: Say the current situation of the site, such as traffic, membership, and the future of the site a profit model is how to plan?

Chifeng Life Network: Chifeng Life Network since October 2010 on the line, the amount of browsing gradually increased, as of December 21, 2011, the site daily IP1000 around, independent visitors around 1500, registered members of 10125 people, the site PR value of 3. The space for Web site promotion is still very large, and more effort is needed.

The future of the profit model or to start around the business, through the Web site and business cooperation to obtain profits. For example, such as through the release of the form of a cartoon, the user card to the Alliance merchants to spend, users can achieve discounts and points, points can be reversed or redeem gifts. Users can also go online after consumption to the business evaluation. This enables the website, the merchant and the Netizen all fully interacts, is a good development pattern. However, the technical and capital costs to achieve this need to be relatively large, need a little to achieve.

Moderator: Our interview is nearing the end, please give the new webmaster some suggestions?

Chifeng Life Network: Do the station must not be too hasty, only tamping the foundation, the website can be stable and rapid development, hehe. Finally, once again thank Kingcms official website to provide such an opportunity for me to communicate with you, but also wish kingcms better! Also want to pay attention to my meager, microblogging links on the site also have.

Moderator: Thank you very much for your sharing, today I learned a lot of online to promote the actual combat methods, such as playing the power of local people to help promote, local post post the promotion of micro-bo, real, down-to-earth to go every step, the actual operation of the site is the necessary conditions for development. If you are interested can go to Baidu search Chifeng Life Network, and Chifeng Life Network to explore the line under the promotion of the operation of some ideas (plus interviews dedicated qq:2500043843).

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