Local talent Network promotion several must carry out the work in place

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the last article we talked about "through the talent Network construction experience Perspective Analysis Competition Environment", I a local talent network, promotion is essential to work, relative to the pure Article station, portal station, game stations and other non-local sites, the local people just network promotion should be said to be diverse and colorful. Because in addition to pure SEO, more promotion is concentrated online under the field promotion, how to let the search users find you, how to let local Users remember you, this became our work of the most important, so the webmaster whether from the search engine optimization ability and the actual promotion planning ability, have an unprecedented high demand, Of course, the increase in workload is also obvious. But how do we put our ability into the idea, let the efforts to achieve results, the ultimate realization of our profit goal, this is absolutely to be seriously considered, through the example of Changde talent Network, we have to analyze the local talent site in the promotion of some of the work must be implemented, while expanding, local community, local information classification, property and so on site is also worth learning.

One: The concept of local talent website

Local talent network as the name suggests, is for local users, the realization of job search and enterprise recruitment function of the site, this is a general statement, of course, there are part-time recruitment, education and training, senior headhunting and other functions, analysis of each function is an important profit point, In the next article we will focus on how to subdivide the profit point of the talent network.

Second: The source of the talent net user

1: There is no doubt that the job seekers, in today's situation, what is the most people? Of course, "unemployed workers" most, if the talent network is a framework or tools, then job seekers are definitely the blood of the network, imagine, if a few site job seekers, which enterprises will recruit?

2: Enterprises or Enterprise HR, they are for the site to bring benefits, to achieve the webmaster profit and job seekers to achieve the source of the goal is the god of wealth when we can let them frequently to post information, it means that the good days are coming soon

Three: Promotion of a number of work to be done

1:seo, search engine optimization This I believe in A5 in the master everywhere, countless experts let me topic, I am currently writing this article is also in the work, specifically I think I have no say in this respect, to A5 is a learning process, for the time being not to talk about, But SEO work feel that is the most important, I analyzed the user habits, more than 95% of the customers are basically from the search engine, and more than 90% are from Baidu (no investigation of foreign trade talent network, such as foreign language talent site, estimated that they may be more through the GG, because they use the habit is GG), So Baidu rankings of good or bad, basically determines whether the site can be in the relevant customers the first time to use when you can find.

Countermeasures: This aspect I have no say, anyway is very important, soft wen, outside the chain ... A huge system engineering, Salute to the master!

2: Local publicity, this is our emphasis to talk about the place, the advantages of local regional site is: Strong stickiness, high customer loyalty, than other sites to establish the feelings of the actual, high conversion rate and so on, so do a local promotion, is the first step SEO optimization How to become a local king of the road.

Countermeasures：

A: Local QQ Group, Q Group is now even the boss of communication, any message in the Q group can get viral transmission, and Q Group certainly more or less there are so many people need to work, after the Q Group of publicity, will certainly attract a number of customers, this need to pay attention to the point is: publicity to have a strategy, frequency to have distribution and avoid being a person you don't like.

B: Publicity, a variety of ways, now print ads, although the traditional ads are said to be the impact of the emerging media pieces, but absolutely indispensable, for publicity, we have a few good ways: to buy Internet café desktop ads, in our place, each Internet Café desktop monthly advertising costs for 2 yuan, Averaging 50 machines per internet café, one-month cost of 100 yuan, the choice of more than 5 large Internet cafes in the urban area, the cost is expected in 500-800 yuan; second is the Paste advertising banner, after all, not every webmaster will put into the Internet Café desktop ads, so we can make self-adhesive advertising bar, in the Community propaganda column , Street publicity bar, and even the Internet cafes, stations and other public toilets, this means has been the network game has been used to the extreme, we can also learn from; Third, we can work with the local complementary types of Web sites to promote, such as classification information, forums, real Estate network, of course, with the exception of the other, so you can transform part Everyone in exchange for advertising, and publicity. Of course, there are many good methods, such as TV ads, newspaper ads, DM ads, pop ads, can be used very well, but the cost is greater.

C: Do enterprise HR networking, this many talent net did not do, a lot of talent network have "HR Interview", "job answer" and so on article column, but did not implement, the Changde talented person net proposal is: Each month or each week to a well-known enterprise's HR carries on some simple interview, simultaneously publishes to the talented person on-line, And with good photos, this can enhance the enterprise HR loyalty, and secondly can form a professional impression of the website, there is a job seeker is a very good guide! Many companies in other companies in the HR network will actively contact the Web site, for their own appearance in the next issue of the interview, This is a particularly huge publicity for the site.

D: In depth with the local community, community is always the most dynamic platform, where a wide variety of people are also the most loyal, how we with the local excellent, popular community bonding and even in-depth integration, this is very important, so we can actively participate in community activities, sponsorship community activities, Funding for community organizations such as talent activities, I believe that everyone will have a way.

E: Trade fairs and talent markets, trade show has always been the focus of professional personnel flow of places, such as hardware exhibitions, chemical industry exhibitions, professionals will choose to finalize a job change, so we have to actively participate in the exhibition to go, even if there is no booth, we can also send leaflets on the road, advertising, to achieve their own purposes, This piece of resolute cannot be lost.

F: As for the talent market, this is a more lucrative life, if the site can find a deep cooperation in the talent market, it will produce qualitative changes, will form a very professional atmosphere, but this has a certain degree of difficulty, the key is two market talent market is small, and some words are government operations, it is difficult to cooperate if there are private operators, Must investigate their qualifications, past credibility, cooperation and so on, do a good job is to enjoy the inexhaustible resources for the exhibition and the talent market cooperation, the next time to write a special article to discuss it.

Finally, I hope everyone for my small station to bring some new ideas, Changde talent Network, warmly welcome everyone's help! Original URL: http://www.0736zpw.com/LookNews/Article-24.html

The original text from: Changde talent network to talk about the promotion process must pay attention to several work-changde talent Network-Changde Recruitment network-to provide you with professional talent job search and enterprise recruitment Services!

Reprint time: April 19, 2010 23:30:29, please keep this information, thank you for your cooperation.