Local talent sites need to become "vulgar" to make a profit

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

HR application in the Internet is an "evergreen tree", the deployment of human resources and decentralization is never write the article, not to mention the application of the talent network. As a representative of the regional recruitment site-western Guangdong Wisdom Youdao Recruitment network http://www.iqmart.com.cn in Guangdong Western ranking of similar sites soared, operating for several months since the Alexa has reached 300,000, The result is rooted in our long-term thinking about the profit model of the regional talent Network and our user experience than the monograph.

In the Wisdom Youdao Recruitment network inception, we encountered the pattern of the gully, at that time due to the market's excessive optimism and the high demand for job seekers, resulting in a period of time to achieve unsatisfactory returns. After three months of web site growth into the period, we gradually by the western Guangdong region's enterprises and job seekers recognized, the day access to IP has reached more than 3,000 PV more than 30,000.

The following is the regional talent network promotion and profit model analysis.

Offline Promotion:

As we are relatively underdeveloped in Guangdong province, whether the size of the enterprise and the capacity of the online job seekers are less than the Pearl River Delta area, and the enterprise's IT application awareness is relatively backward, online job-seekers knowledge level structure is complex, leading to our website promotion process encountered the biggest bottleneck. In this market atmosphere, the regional talent Network in the growth of the introduction period is to be "mainly offline, supplemented on the line," the promotion model for the scale of corporate propaganda, regional campus and regional job fairs publicity. Publicity can be text messages, leaflets, and outdoor micro-advertising (such as banners, etc.), which can reduce our publicity costs, but also according to the audience range for accurate promotion, directly covering the individual and the enterprise two clients, so that marketing benefits to maximize. In terms of skills, we advocate the integration of regional publicity, such as in the leaflet, you can combine local characteristics to describe your talent site, so that customers at a glance and photographic memory. Example: We have used our local dialect to promote the site in the leaflet, after one months we found that the search engine every day to search the dialect brought about by the IP is about 300, and continue to rise.

In the promotion of enterprises, we concluded that "the most simple fees to obtain the most objective income", in the member's Charge mode, when you and the Enterprise Manpower Supervisor or the manager to discuss the cooperation, should "introduce first-after explanation-again the price" the step to the promotion, first introduces is takes your "tongue" to explain the talented person net the function, Purpose and effect, in this process should simplify the expression, do not appear rank flow and so on, because in our negotiation process, the business executives have no concept of this, they are more worried about whether the money spent out can recruit satisfied people. Then explain that the explanation is done under the supervisor's questions, such as the supervisor asked whether the operation is troublesome, the best way to explain the method should be the computer next to the demo, rather than verbal completion, so as to increase the SME's trust in the talent network. The final price, according to the company's recruitment methods, we should list the different charging methods, monthly charges, annual fees, or intermediary fees, such as we have encountered enterprise urgent employment, need two days to complete, then we will be in the form of intermediary recruitment of 50 yuan per person to deal. In terms of payment, we should take a variety of ways, door-to-door charge is the way we take the most, followed by online payment.

Here, we have summed up a part of the promotion and profit model for the regional talent site long reference, the next issue we will provide online mode.