Local Web site's breaking down we need to redefine the local site

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From the end of last year until recently, the industry has been talking about: we should redefine the local site. Almost half of the first-tier local site managers are more or less aware of the problem. For example, the Chanyu Lane says the local site should be a localized service company.

Let's begin by reviewing the history of the local site:

One, the first batch of local sites are local port, such as Shanghai Hotline, Jinling hotline. This batch of telecommunication's harbor completely copied the Metropolis newspaper, finally was retained the element to have 2: media, synthesis. So far, there are few local sites, and most of the rest are transformed into the current local Web site-local community-oriented local media.

Second, the local site of the broken bureau in two stages:

The first stage--before 2008, with the prosperity of BBS, everyone gets the first answer: Where does popularity come from. The representative website of this stage is: West Shrine Alley, 19 floor, Hefei Forum, Xiamen Small fish Net, the Dragon Lane and so on. We gradually realized that the local site is not Sina Sohu, local website is close to the interactive platform of local people's livelihood-the local community-oriented media.

The second stage--from 2008 to the present, the local website to the local life consumption transformation, has established the profit pattern. 2008 365 Real Estate Home network acquisition of Hefei forum, so that the industry saw the local site's profit model of the answer. The fence also brings inspiration to local websites--how community-type websites should provide services to customers and how to choose a profitable industry. With the Hefei forum, the Dragon Lane for the representative of the old local Web site successfully transformed, a number of emerging local sites are also rising: Guangzhou mom nets, Wuhan Proud network, Nanchang, such as treasure net.

The key elements for the stage to be washing out of the local site are:

√ The local community as a prerequisite for product elements.

√ Life consumption as the positioning.

√ Large vertical industry as a profit breakthrough.

All in all: interaction for God, consumption for the shape.

Only by analyzing history can we predict the future. So, by the history of local websites, what are the decisive factors that determine the development and change of the industry?

1, user access habits. The West Shrine Hutong, established in 1998, was never considered valuable in 2000. But when the West Shrine net friend grows from 20 years old to 30 years old? 2012, is considered to operate very bad West Shrine Alley, the annual output value also reaches about 40 million, the income mainly concentrates in the wedding, the automobile, the communication (operator) and so on domain. Meet the demand to produce viscosity, viscosity generation habits, the user determines the value.

2. Positioning. In the area of local websites, the transformation from the people's livelihood to the consumption of life has completely changed the fate of the local website, acquired the power of survival and development, and never had a local metropolis newspaper in the area of life and consumption. So how will the location of local websites change in the mobile internet age?

3. Competition. Brutal competition for local Web sites, suffering and opportunities coexist. Without the savage intrusion of vertical sites, local sites will not learn the best operating experience and will not understand the need to take root in a large industry. However, vertical sites did cut large chunks of the local market, forcing local sites to develop into a few fixed industries.

4. Demand. The existence of enterprises must meet a certain social needs, the local site does provide a big crocodile, vertical web site can not do something. The alligator cannot fall to the ground and the vertical cannot cover many industries to produce a longer viscosity. In terms of the inevitability of the existence of local websites, local websites are characterized by the high complexity of the industry, the need for landing execution, and the high level of local Web services, which are difficult to implement. This is much like a restaurant!

The question before the local Web site, then, is: what is their habit of using Internet products from 50 to 00? What are the areas where local Web sites serve Local Users? What are the advantages of the service?

Iv. What is the future local website?

Everyone realizes that the change is imminent, but everyone is still unable to describe the changes. But at least we can generalize some keyword to describe the local website: media, synthesis, service, interaction, integration. It still has media properties, is still an interactive integrated media platform, it must be more service capabilities and service depth, it will not be a single BBS, but an integrated channel. (Wen/Ningjie network zhouning)