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When it comes to this topic, it is not a whim, but a period of time that I have been through this choice, together with a local webmaster Q group to see a friend said he put a floating advertising. So, want to talk about their choice of local website advertising. Objectively speaking, if a website's website operation does not make money through the advertisement, that this website to his stationmaster has no existence value. Although this saying is a bit absolute, but for the vast majority of stationmaster, profit is stationmaster do station one of several big goals. Therefore, how to choose advertising has become a webmaster need to face an important problem. Here we do not talk about the national nature of the site (I do not have a study), or from my most familiar with the site to tell, how to choose ads! In fact, the Web site to choose ads commonly is nothing but the following two ways:
First, the Advertising alliance
In fact, as a webmaster, everyone should know that there is such an intermediary site, others in their place advertising, and then through them, webmaster access to advertising code to their own site, and then get income. This intermediary is the so-called advertising alliance. Big to Google Baidu Ali mother, small to other online advertising companies, such sites are endless, its advertising forms are also diverse, billing, click, window and so on. So the advertising Alliance advertising is adsense advertising revenue is a more important source!
Second, the entity business
If a website in Baidu Google and other search engines have a relatively high ranking, and this site precisely with a certain industry-related, then, you will be rich, do not need your own initiative to find businesses, businesses will be like a bee smell the flowers are generally dead to find the door. It is easy to understand that every famous thing, with a little use, has the opportunity to get money and gain benefits. Therefore, the entity business is also a more important source of advertising.
The local site is also a website, so its advertising revenue is naturally related to these two ways. But because of the special nature of its place, its advertising revenue and the national site instead will appear a little difference. Therefore, the local site selection of advertising must be the main entity, advertising Alliance supplemented. Because local station's regional, this kind of site as long as the place completes the rank, and has certain flow, the merchant is very willing to advertise. This need not be questioned, the only thing to consider is the personal marketing ability and the strength of the business ability.
The local site can be put into advertising ads? There are a lot of local site webmaster have tangled, Local has a more powerful site, the general people are concerned about those sites, businesses are only in those sites ads, but their own site also a certain amount of traffic, ranking also can. So, I can put a little Ad league ads, right? What I want to say is, of course, I can, but the advertisement must go through the choice, the reason is very simple, we also listen to understand.
Baidu Google advertising individuals do not recommend the local webmaster to put their ads, their ads are displayed on the site are generally local businesses to do the promotion, or even your competitors do the promotion may appear, you feel yourself on the stand on the opponent's ads, this fair?
Taobao Alliance ads can be appropriate to launch, Taobao Alliance ads are generally with clothing weight loss products and other related ads, this to each region people still have a certain demand, so you can put, but not more. Other alliances are similar, just pay attention to a few principles.
First, the window to float windows firmly.
Local site is more pay attention to is an interactive, window floating ads affect the overall perception of the site, users to open the site will be lost will continue to browse the interest (regular business big companies such as banks, such as the delivery can be slightly better).
Second, the software registration category of advertising also do not put
Do people who surf the internet do not have the software?
Third, a kind of registered advertising can be properly put.
If you often go to the local forum to visit you will find that every area of the Sao bag is always so a large pile, make a friend advertising many people will go to register, as long as the advertising beautiful, attractive can (temptation to do not, after all, most people still call themselves a gentleman).
Four, other
Other slowly excavation, there are people's place there is advertising! In fact, the number of advertising profits or depends on the content of the site ranking, as long as these points are done, plus your business level is good, local site profitability is not a problem.
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