Local website Entrepreneurship: 5 Big puzzles of traditional media people

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Often traditional media friends want to pen business, choose the direction of the local site, so come to inquire about how the local site operation. Previously thought that the traditional media want to digitize the existence of a mystery, seemingly all good things finally difficult to make, very intriguing. To sum up, traditional media friends want to start a business through the internet, ask me how to do before, must ask yourself the following questions:

Can you handle the problem of the system?

System This thing is like a siege, the system outside the people desperately to squeeze in, the system of people restless thinking rushed out. Every year the civil service exam is thousands of people for a seat, and every year tens of thousands of civil servants can not endure the ice-like loneliness, blood boiling out. With regard to the system, the media should specifically consider the following specific circumstances:

1, you suitable for the survival of the system or outside the system to survive? I don't need to say that, you know.

2. How to deal with the system reform of the enterprise of the website? The Internet media, which has no ownership of the traditional media, has 2 endings for you: be replaced, do not get killed. Entrepreneurship so hard, I do not have a little protection, to do a elder of the womb, when you helplessly watching the children were carried away, misery who can know?

3, how to deal with the relationship between the system, such as the right to operate, financial rights, People's authority, and the staff involved in the relationship.

4, do not think out of the system to start a very bull is a hero, you may only see a hero surrounded by flowers praise, never seen a hero beaten. Please look at the biography of Ma Yun, at the beginning, Ma Yun to feed the company once even small vendors have done. The system of this jar, people can be sleepy, in fact, may not know the world. You can hate him, you can love him, when you are decidedly over, from the economic, family pressure will ensue, and, Renzouchaliang of the loss.

What kind of early resources will you get?

I have found that many people in the system spend their money, not counting. Others give you 1 million entrepreneurial you feel a lot, give you 100 million you feel not much. Please learn to do a business plan book, in fact, after you can put the contents of the brain behind, need to do the planning of this process. The early resources were nothing more than two:

1, how much money to give you? You will be Xintian if you have less money, you will be under a lot of pressure.

2, what early resources can rub? website business, no flow is not, you can choose two ways: boil, rub. Does it mean a long time, enough money? Will willpower be able to hold on? Nights. Rubbing means instant, can not rub to huge, accurate, continuous flow of resources. Stop, you don't understand and can't say.

Can you convert from a scholar to a businessman?

Must understand: The ideal is not the expansion of personal consciousness and whim, and making money is not a shameful thing, must understand that making money and ideals is not the same. Once you choose to start a business, you should know it's a one-way street. The scholar's sour is a shopping mall taboo!

This transformation is like a new life, and the time of enterprise development is a matter of times. Within the prescribed time, you must complete this difficult transformation, not the understanding, but the deep and painful experience.

According to the market and resources, how do you position your project?

It seems that the traditional media to the network media transformation has a huge advantage. In the area of local website, the webmaster of local community can not surmount the moat of media service, the traditional media leap over. However, we find that this advantage is likely to be a disadvantage, because the local Web site of the network media is composed of two media: portals, communities. Webmasters stand at one end of the community, media people stand on the side of the portal. To get through these two, such as the 19 floor Lin Yu, Chanyu, has long been a lot of people looking up.

Set up in the portal, the community, there will be e-commerce, there will be a profit model. Based on this operating technology, you must choose your own position. Select a bit to ask:

1. What can I do to help users?

2. What can I do for clients (who give you money)?

3, the user's trading channel is my own?

4. Can my service be tangible?

5, my service to the user itch or for the user to solve the pain?

If you're done with the system, the resources, and the location, thinking on the one hand, you can visit the famous mountains. One formula needs to be remembered: the scale of investment is inversely proportional to the time when it should be balanced.

How to complete the change of traditional media to network media in operation?

There has been debate in the industry lately about the question of whether products and operations exist. A bunch of sour people will care for a fraction of a minute, a fraction of whether it can be measured. My opinion is: The local website operation, the product and the operation are inseparable, the light product is heavy to operate. There are so many things to do, users are so dirt, we are waiters, not pioneers, do not be martyrs. Users will buy the service and not buy the concept. Write on the forehead SNS, no one to give you money, you help users find a nanny, the user returned next time, you help customers find his customers, he will give you in return. TV station, evening paper is now very cow, and you suddenly feel very earth, so, must be very land to do some real things. Another set of recommendations:

1. To learn from peers who are of the same origin. Their experience will give you a lot of help, said master Peter Drucker, communication is an experience, not a concept. It's easier to understand their experiences.

2. Develop feasible planning. Can not do, you may not know, but peers, friends, predecessors know. Remember to biting for big, one more thing more than one risk. Learn to choose or even discard, put limited resources into a few specific things.

3, the establishment of a team with executive power. According to the size of the local site, the early is the workshop, bigger is the big workshop. Two springs Nets Xu Haoqiang said a famous saying: "20 people are brothers, more than 40 people talk about management." Have early core entrepreneurial team, mutual trust and loyalty, can endure hardship can fight. To have the medium and long term team management means, has the supervisor, will train, can establish the basic system, can examine in place, can the examination in place.

4, temporarily so much, not clear, please look at the beginning.

Traditional media people rushed out of the system to join the Internet, which is definitely a difficult choice! (Wen/Ningjie network zhouning)