Local website How to go in the future

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I used to do the county forum (dare not also not qualified to call themselves a portal site), in the local internet also counted the top three, then no profit, turned off, now people work in Nanjing, currently in the spare time (dare not also not qualified to say "operation") a Nanjing Local forum (dare not also not qualified to call themselves a portal).

In fact, now the local portal site, almost every place has formed a large portal, Nanjing, there is the West Shrine Hutong, 15 old station, if the Nanjing people in addition to Baidu, often on the site is the West Shrine Hutong, there are dragon Tiger net and real estate 365, the former news station + community, news qualification subordinate to the State Council, Nanjing Newspaper Group sponsored, property 365, to do real estate started, there are now communities, has been listed. Nanjing Local also have some other small station, don't mention.

Take Nanjing for example, in fact, the current Nanjing portal site is basically saturated, later, if there is no innovation completely no chance, yesterday and the proud life of a buddy chat to the local community site of the future, that brother directly back to the sentence, the local site has no way out, I returned a sentence, copied copy of course no chance, not innovation affirmation of death, then chatted a few words , as he was driving, he didn't talk.

In fact, I also summed up the next, hope that the future of the Internet will definitely mobile, the future must also have to site +app+ other platforms (such as micro-letter, micro-BO)

The future of PC Web site dare not boast, at least in the next five years the status of the boss is unchanged, some things also have to use the PC in operation, so the PC site is the first step of drainage purposes, and gradually establish their own brand (do not ask me how to drainage, drainage is to retain users, forming repeat customers, this is the focus, of course, This involves to the site quality content and positioning, etc., and then through the site's own strength to build their mobile client app, to promote their own app, formed a Web+app pc mobile, these two are our base camp, must not be lost, in the past, Generally on the scale of local portals will have their own official microblogging, now, with micro-letter, but also through micro-letter to build their own brand, that is, we have to establish web+app+ micro-letter + micro-bo four positions, the purpose of forming their own brand. So as to strengthen their marketing market position.

Finally talking about the location of the website

Many sites are copied and pasted, this I will not say, second, I want to talk about my friend of a county-level site, formerly a competitor, his forum just started operation, for exposure posts often set, and later formed a phenomenon, his forum home push content is mostly complaints, exposure, At a glance almost all negative posts. At first, I agree with this method, of course, this is not a rumor, it is true, so that our only profitable forum portal, but now he did not how to manage the forum, from the real estate online to make a little money, is also looking for the next operational project, he felt his forum no higher breakthrough.

In fact, the site positioning, to borrow Mr. Ma's words, where there is a complaint, where there is business opportunities, a website user is simply: white-collar, government, students, businessmen, bosses, sales, men, women, and so on, we want to know what these people to our website is the purpose, we have to do is to find ways to solve their problems, Business is to send some free advertising posts, then we will engage in a free advertising mechanism (own thinking), the purpose of one of the men's Internet is to find beauty, see beauty, the Government of the purpose of surfing the Internet to see some of the local things.

These are some of my little insights, actually just last night, I have a little change to the Dragon Lane, 19 floor For example, their positioning in my opinion is high-end, atmosphere, grade, from the home page, in addition to automobiles, real estate, food, emotion, beauty, online shopping, photography, is a major feature, And these columns can enhance the taste of the site, plainly, high-end atmospheric grade ...

Send our website to others let him visit, as well as the formation of their own brand to let users take the initiative to access, to let users form his on our website means he high-end, atmosphere, grade, our site is like high-end magazine, people can not let go.

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