Local website Operation Analysis: 19 Floor what you can't learn

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19 floor is the benchmark of the local site, in the field 19 floor income, flow, influence are ranked first. It is reported that the 2012 19 floor revenue up to billion, of which the wedding industry revenue reached 40 million yuan. As a benchmark, how to learn? The industry has a precedent: the founder of Chanyu, learn the West Shrine and get its name, learn 19 floor and get its shape, learn fence know industry choice, learn house365 industry operation. However, the Tang Dynasty Big book painter Si the speech: "Like me is vulgar, learns my person to die". Every year, no less than dozens of of the official media to Hangzhou to learn from every year, not hundreds of grassroots web site plagiarism 19 floor template, why few successful people? Why can't you learn on the 19 floor?

First, the background of the 19 floor you can't learn!

Every year in the Ningjie network official online has such a problem: I have a certain newspaper layout resources, I have a certain TV program resources, I can be like the 19 floor in a city to establish my local site?

Every year, there are no fewer than hundreds of metropolitan newspaper business meetings, are discussing how to "interactive" to open up new media business.

The current new media business more than 30 million of the newspaper less than 5, but compared with the number of metropolitan newspapers, the probability of success is fewer than 1%. But the private enterprise through the Metropolis newspaper or the television station resources start, has no precedent.

So we began to think about this proposition: is it possible for the web to interact?

The answer: useful, but only this resource is not 19 floors. The success of the 19 floor requires two main factors:

1, 19 floor start when the Internet opportunity. The local community, which has already made a certain foundation, started in 2003-2008. In those days, local community resources were scarce, and community forms such as Weibo did not appear.

2, restructuring. Hangzhou's Internet environment has brought enlightened newspaper policy, the 19 floor after the completion of infrastructure rapid restructuring, this aspect is weaning, on the other hand is out of bondage. From now on we have a new world.

The background of the 19 floor you can't learn! Even if you have newspapers, TV resources, you do not necessarily have the opportunity of the times! If you have the milk of the newspaper, you dare not break your iron rice bowl! Even if you dare to break the Iron Bowl, the newspaper is not willing to give you freedom!

--Is this a question that can be solved by an interactive network?

Second, the 19 floor of the product you can't learn!

2010 has been the popular local community area of personal centers, so far only on the 19 floor to achieve. The 19 floor "good shop" is the predecessor of BB Hypermarket, now with a simple single product embodiment. Of all the scale sites, the 19 floor product architecture is the most concise. The simplicity behind it is bold, because it contains a huge trial-and-error risk.

For millions of local sites, you can not learn the 19 floor of the personal center, for hundreds of thousands of of the local community, you do not learn 19 floor good shop, the scholar will die!

One of the design talents of water and soil breeding in Hangzhou is expected to be inaccessible to other regions.

Therefore, the Tens flow-supported products, the top design team molded by the user experience, this is the 19 floor characteristics. You'd better watch and watch, instead of learning. What you should think about is what you have, not what you have on the 19 floor. Change a thought, I do not learn 19 floor of product can not?

Three, 19 floor operation method you can't learn!

In the area of local community, the 19 floor has summed up many of the operational practices worth learning, such as the elimination of 0 responses, activities, such as standing station. So why is it that even if you eliminate the 0 reply posts and organize a lot of activities, your community is not doing any good?

Let's think: Why is the 19 floor community good and your community sucks?

We have a few brutal problems to confront:

1, your content to netizens have no help?

2, your content is rubbish piles?

3. Does your traffic come from "where is the dead man? Where's the fire?"

4, your community is not friendly without interaction.

What does the local community embody? So to describe--the little match girl has a warm hope in her hand, while everyone is laughing at themselves and holding the regiment warm. The core of the 19 floor operation is not how to play vest, how to promote, but reflects the humanistic concern-this is the so-called warm intention.

For any company, any community, do not be free to learn the location of others. From the 19 floor operation Technology, we can refer to only some of the surgery, such as how to do the content, how to do activities, how to establish and maintain the relationship between netizens.

Four, 19 floor profit model you can't learn!

In the comprehensive system of the 19 floor, how to reproduce the profit model is a mishap. Hangzhou 19 floor of the profit model is too advanced, is based on influence and content planning, very pure content marketing services. It's hard to replicate in other cities.

For the early grassroots community, you do not have the flow of no influence or planning ability, you can not learn, for the newspaper, TV network media, your flow rate is negligible, even if you will plan everything is equal to zero.

In short, such a profit model, not suitable for children, do not imitate.

Five, 19 floor team you can't learn!

If there is a chance to go to the 19 floor, worship Mountain, you should see Lin Yu, see Wang Zhenyu, see History Road lead. After seeing, think about what is the corporate culture, what is the values, what is the dream.

Culture, values, dreams do not seem to be difficult, it is difficult to experience a government-medium furnace or jar after you can maintain. How do you deliver culture, values, and dreams to your team, even if you can keep them?

Do not think your site is named 16 floor, 18 floor is to learn 19 floor; Do not think that your site with 01, 02, 03, 04 listed the industry to learn 19 floor; Don't think you've eliminated 0 replies organized activities you have learned 19 floors; don't think you have newspaper resources you can copy 19 floors ...

You can't learn it on the 19 floor! (Wen/Ningjie network zhouning)