Local website operation: "Landing" is the key

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First "Landing" is the landing activities, rich offline activities. Due to the regional nature of local sites, the scope of user groups and other restrictions, most of the local line of traffic will appear a peak. Traffic may have a peak, but the local site's profit way will never end, you may be a good seoer, you can quickly put your site's popularity up, may be your profit model will only be limited to the various advertising alliances or business ads on the site, But in sunny it seems that the local website to achieve real profit by the Web site advertising is far from enough, or rely on real "landing activities" of the drive. Well, not to talk nonsense, the following is my own personal experience in the car network, to share with you I do "landing activities" of experiences:

1. Organize the people to participate in a strong and wide range of activities. Sunny that this is the most important.

The first to have a wide range of audiences to make your site better publicity, such as attending each of the Yantai International Auto Show and just by ourselves hosted by the Yantai million people Blind date.

Second, we can better attract sponsors, generally speaking, the car network on its own conditions to organize activities is more difficult, so still need to rely on the patronage of the vast number of businesses, then a good audience of the activities of the merchants of course is willing to participate.

2. Profit model

"Landing activities" of the profit model can be said, is a variety, can not be subject to the site itself traditional advertising profit model restrictions. For example, we organize a variety of auto shows, "Auto Show" the word, are car 4S shop more like, oh, where there are auto shows, car dealers will take their own car to participate in the Auto Show, which for the car itself is also a most affordable, the most direct way of publicity, as for each car's charging standards to see the venue conditions, attendance scale and other factors.

For example, we yantai local million people blind date. It can be said that single men and women looking for a social phenomenon, so a blind date will be able to bring together a large number of single men and women, oh, the use of this social phenomenon to organize activities can not only attract a large number of people, and sponsors are also pouring in. Through this event we can put our car network in the local popularity of a talk confused.

3. Diversity of landing activities

The landing activities can be organized according to different regions and customs, taking full account of the needs of the masses. In addition, we also organized a variety of interesting and very strong activities, such as with Yantai some of the more large Internet cafes to cooperate, organize a variety of competitive game games. Well, because of the time relationship is here to share so, sunny think as long as you are willing to move the brain, landing activities are a lot of ideas. Sunny wrote this article in order to give a little advice to a friend who was confused about running a local website. Hope to help you. If you want to continue with sunny to explore the operation of the site can add my qq:89325851

This article by Sunny original, the first start Yantai website construction (www.ita5.com), reprint please indicate the source.