Local website profit is in resource integration

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Now grassroots webmaster To do the trend of the main focus on two aspects, one is the local site, followed by vertical industry station. Users of the site to subdivide into a grassroots webmaster against the magic weapon of the big site.

Today's topic is to explore the general direction of grassroots sites, local stations. Local news information, local papers, local classification information, local blogs, local industry sites, etc.

Before I talk about this, I think we should understand a truth whether you are a novice or the old webmaster, do the website, want to earn money, I think the first is to clear your customer group who, you can provide these customers what services, as customers, they must choose your service? If you know all these questions, You are not far from success.

Several models of local station profitability are summarized as follows:

1. Website homepage, section page, article page hard advertisement

Home banner ads, flash pop-up windows, text ads, as a local site, these ads to provide local enterprises is very valuable.

A friend of the local news network, light such a hard advertising revenue can reach 200W. His experience of earning ads before the premise is that you can do the place in the top three.

2. Production of special promotion services

The advantage of the local station is that your browsing user comes from the designated place. and Baidu directional ads the same. Therefore, the production of some special ad pages, the site will be a significant increase in revenue.

Here, I suggest you learn Tencent's profit model, Tencent network in every place has a substation, how it makes the topic, on the right side of the homepage, there is a picture ads, with some eye-catching keywords click into. Entry is the ad project, usually hospitals, weddings and other service industries will spend great effort to produce these topics. This is a good chance for local websites to make a profit.

3. Cooperation with government and non-profit organizations

What is the purpose of working with them?

You are a local site, and the traditional local industry will have a good relationship with the government and non-profit organizations. This can greatly improve your reputation and effect.

When you sell your site to companies, advertisers, but also a good chewing head.

4. Publish Soft text ads

Similar to ad hoc ads, but such a soft text is a small article propaganda. A regular set of soft text ads can be packaged for sale.

Whether it is a paper or a website is a good way to profit. Paper can use the top function, the site is easier, the next day to send an article on it. General website, 50-150 an article is very reasonable. Many sites focus on their own services, but forget that the site is a media, to take advantage of the value of the media.

5. The most important point, the whole and the resources, do the local advertising operators

You do not need to go to anything, if you have a successful local site, or your popularity can, although you are not profitable. Never mind. Use your local station immediately to exchange resources with local sites.

To provide customers with local network of advertising services, which is very valuable things. Then some people may find it impractical. If you are willing to share your profits, you are willing to let everyone earn money together, who is not willing to easily get something for nothing? Dare to practice, can create more value.

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