Local website promotion not only needs local conditions to timely

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Today, I saw an article, local portal Web site local conditions to promote the way summary. It speaks a lot of valuable local nature of the website in the promotion of the promotion of local methods. Today, China's Internet users have more than 300 million, so the dependence on the local Web site is more and more high, the demand is more and more. Local sites have huge potential, springing up like mushrooms. The prospects for local stations are vast and the competition is fierce. Therefore, if the promotion of local stations to become the key to the operation of the site.

Local stations rely on the local, offline promotion is extremely important. Therefore, it is very important to promote the alignment of the midline with the line. Only in the full implementation of online promotion at the same time do a good job offline promotion, can be closer to users to understand the needs of users, enhance the site and users of the intimacy, closer to each other's distance, in place to improve the reputation of the site. In order to be closer to the user, more in line with local characteristics, the promotion of the site must be local conditions, according to local conditions to develop promotional programs. For example, to the local forum and local QQ group promotion, offline words can be in the Internet cafes, community, public transport platform to launch propaganda offensive. This is a very effective way to promote. Webmaster Network Admin5 triumphantly that the local site in addition to the promotion of local conditions, but also to timely, according to different time, different timing to promote.

Develop the promotion plan according to the different time. 365 days a year, four seasons, and a lot of holidays. And there will be different activities at different times. These different time periods all need to develop the corresponding promotion plan. For example, summer may be more like outside activities, outdoor promotion should become the focus, such as the square, the park is the promotion of the target location. If it is winter, people may not go out of activities like the summer so strong, so indoor promotion will replace the focus of outdoor promotion, such as entertainment, gyms should be the place where the stationmaster gathers. And like holidays, places will hold a lot of celebrations, the webmaster should promptly understand the market, timely use this opportunity to promote, holiday site also to carry out various activities, feedback to users, which has a great help to promote.

According to different time to promote. The initial stage, the development period, the maintenance period, the transformation period and so on should choose the suitable promotion way according to the situation. Especially local stations, more to the local user characteristics in different stages of development to adopt the corresponding promotion methods, in the initial stage, can not be excessively promoted, because the initial site's reputation is very important, the wine is not afraid of the Alley deep Truth webmaster also understand that in the early days, the webmaster should focus on the site construction, promotion, Do a good job within the site to attract more local users, if the initial excessive promotion will backfire. In the development period of the website, it is necessary to increase the intensity of the promotion, more contact with local users, the site has a certain reputation, you can transfer the focus to the offline, and according to their own financial resources to take some paid promotion methods. Not only to do so, webmaster should also when the promotion when should not be promoted, is the site launched new products, new services before the start of the bombing, or after the promotion. These are the timing of the problem stationmaster should fully consider.

Whether it is local conditions, or timely should be in-depth understanding of local sites rely on the geographical characteristics, understanding the user's psychology, needs, as well as various habits. Accurate positioning of users, in-depth practice, and more communication with users. Believe can do this, local station webmaster will be able to promote well.